Craft beer industry news.
Anyday Rosé, a new brand offering premium rosé beverages perfect for anyone on any occasion, introduces its flagship canned rosé cider in celebration of National Rosé Day. The rosé cider is available for purchase now online via the brand’s website and Venmo, making it the first wine brand on the market to accept transactions using the social payments platform.
In this week’s edition of Last Call: MillerCoors says the Trump tariffs will cost it $40 million; Magnolia founder Dave McLean leaves the company; Jester King takes on employee owners; brewery closures in Chicago, Washington and Virginia; and more news.
Three of the largest U.S. beer companies dropped a slate of new advertisements this week in an effort to capture the attention of soccer fans tuning into the 2018 World Cup. Anheuser-Busch InBev, the world’s largest brewer, rolled out three new medieval-themed commercials for Bud Light, one of which was created for the World Cup and produced in both English and Spanish.
After an overwhelmingly positive reaction from fans, Dogfish Head Craft Brewery’s Liquid Truth Serum is back by popular demand as a year-round brand and is making the transition from 6pk/12oz bottles to 4pk/16oz cans.
Thirsty Monk, brewer of Belgian-Rooted Modern Ales and operator of world-recognized craft beer bars, will debut its Portland location on Friday, June 15 with a tapping of the first Portland-brewed Thirsty Monk brew. Thirsty Monk is located in the former Bazi Bierbrasserie space, which joined the Thirsty Monk, Inc. family of breweries and pubs in December 2017.
On Saturday, June 16th Braxton Labs is releasing a Chardonnay Barrel Aged Imperial Hibiscus Gose in 500ml bottles.
This Friday, June 15th, Everybody’s Brewing (White Salmon, WA) and Grains of Wrath Brewing will release 22 oz bottles of their collaboration – Cow Punk IPA. This will be the summer seasonal release for Everybody’s Brewing, who has a line of five rotating 22s per year, and the first time they have used a collaboration in that lineup.
Braven Brewing Company, a craft brewery based in Brooklyn, NY, recently launched Skrrt! Skrrt! DIPA, its first Double India Pale Ale and its first beer to be offered exclusively in cans.
Sharing the same name as one of the most highly regarded songs off their White Pony album from 2000, Digital Bath is a New England-style IPA.
With the summer season just around the corner, Pyramid Brewing Co. is excited to announce its newest beer, Coast Day Dry-Hop Hazy Lager.
Gulf Stream Brewing Co., South Florida’s newest 10-barrel (10BBL), 5,300 square foot craft brewery, today announces the addition of Head Brewer, Mike Demetrus who joins from M.I.A. Beer Co. in Miami.
The Booth Brewing will be releasing two new beers this week. In honor of Pride month, The Booth Brewing will release LGBTQ Smoothie IPA, its first Smoothie IPA, and Fun Follower Witbier, a unique witbier with a twist.
Craft Brew Alliance (CBA) has taken a small step forward in expanding its nearly 3-year-long partnership with Massachusetts-based Cisco Brewers, today announcing plans to rebrand the Redhook pub in Portsmouth, New Hampshire, as an “island-inspired” destination. In a press release, CBA called the decision to convert the Redhook pub “an easy one,” pointing to the fact that the Nantucket-headquartered brewery’s flagship offerings, Whale’s Tale Pale Ale and Grey Lady, have been brewed and packaged at the Portsmouth facility since late 2015.
Beer companies haven’t effectively marketed to women, and they’re leaving a lot of opportunity for increased sales on the table, according to Bridget Brennan, CEO of Chicago-based consulting group the Female Factor. “We can’t underestimate that there has been, from a beer industry standpoint, a 150-year head start in marketing the product to guys as a guy’s product,” she told industry stakeholders who attended the Beer Institute’s annual meeting in Milwaukee, Wisconsin, this week.
