Newswire

Craft beer industry newswire. Submit your news or press releases to us via the Brewbound news submission form.

Newcastle Extends ‘No Bollocks’ Campaign Into Fall

Newcastle Extends ‘No Bollocks’ Campaign Into Fall

NEW YORK – Newcastle Brown Ale, the leading imported ale in the U.S., is extending its popular “No Bollocks” campaign into the fall with its straight-talking and engaging “No Bollocks” retail program. Built on the promise of delivering a dose of refreshing honesty, the “No Bollocks” program cuts through the retail clutter, bringing Newcastle to… Read more »

Heineken to Premiere ‘The Switch’ Television Commercial in Support of Star Serve Quality Campaign

Heineken to Premiere ‘The Switch’ Television Commercial in Support of Star Serve Quality Campaign

NEW YORK, NY — Heineken will premiere their new television commercial, “The Switch,” today, following the success of the acclaimed commercials, “The Entrance” and “The Date,” which are also a part of the brand’s Legends’ campaign. “The Switch” reinforces Heineken’s commitment to draught beer and provides viewers with a closer look at how a perfectly… Read more »

Craft Brew Alliance Announces Second Quarter 2012 Earnings Conference Call

Craft Brew Alliance Announces Second Quarter 2012 Earnings Conference Call

PORTLAND, Ore. — CRAFT BREW ALLIANCE, INC. BREW +1.76% announced today that it will hold a question and answer conference call for the second quarter of 2012 on Friday, August 10, 2012 at 8:30 a.m. PDT (11:30 a.m. EDT). Terry Michaelson, chief executive officer, Andy Thomas, president of commercial operations and Mark Moreland, chief financial… Read more »

Heineken USA Names Colin Westcott-Pitt VP of Marketing, Heineken

Heineken USA Names Colin Westcott-Pitt VP of Marketing, Heineken

WHITE PLAINS, N.Y. — HEINEKEN USA, America’s leading upscale beer importer, has announced the appointment of Colin Westcott-Pitt as Vice President of Marketing, Heineken, effective immediately. In his new role, Westcott-Pitt will lead marketing for our flagship Heineken brand in the US, providing direction and leadership to support Heineken’s brand strategy and the execution of… Read more »

Pacifico is 2012 U.S. Open of Surfing’s Official Beer

Pacifico is 2012 U.S. Open of Surfing’s Official Beer

CHICAGO — For the third consecutive year, Pacifico, the authentic pilsner-style Mexican beer, will give back to its roots within the surfing community by providing free local transportation to the 2012 U.S. Open of Surfing (USOS), promoting responsible drinking at the event.

‘Not THAT Marion Berry’ Firkin to be Tapped at Steamworks

‘Not THAT Marion Berry’ Firkin to be Tapped at Steamworks

DURANGO, CO — The marionberry will be part of the specialty firkin to be tapped at Steamworks Brewing Co. on Friday, Aug. 3, 2012, but it’s not THAT Marion Berry. Firkin Fridays continues at the brewpub with “Not THAT Marion Berry” and the cask will be tapped at 3 p.m.

Heineken USA Names Edelman PR Agency of Record for Corporate Communications and Dos Equis Brand

Heineken USA Names Edelman PR Agency of Record for Corporate Communications and Dos Equis Brand

WHITE PLAINS, N.Y. – HEINEKEN USA, the nation’s leading upscale beer importer, today announced Edelman as the public relations agency of record (AOR) for Corporate Communications and Dos Equis brand. Edelman’s responsibilities for both Corporate and Dos Equis will include PR campaign leadership, reputation management, employee engagement counsel and day-to-day media relations activities.

Rogue’s John Maier Makes Next Stop on ‘Beard Tour’ July 26th

Rogue’s John Maier Makes Next Stop on ‘Beard Tour’ July 26th

NEWPORT, OREGON – John Maier’s Beard Tour started in Seattle on June 21st at the AHA Convention. It made personal appearances at the Issaquah Brewhouse, the Latona Pub, and a speech at the Gala Rogue Dinner prepared by Chef Sean Paxton that paired three courses with Rogue Mocha Porter, Chatoe Rogue OREgasmic Ale and XS… Read more »

North Fork Craft Beer Festival Takes Place August 11th

North Fork Craft Beer Festival Takes Place August 11th

JAMESPORT, NY. A must for this summer’s to-do list, the award-winning North Fork Craft Beer, BBQ & Wine Festival will return to Long Island’s North Fork this August for what can only be described as the most talked-about and most anticipated event of the summer.

Russell Breweries Signs Licensing Agreement With FVI Capital Inc. in China

Russell Breweries Signs Licensing Agreement With FVI Capital Inc. in China

VANCOUVER, BC — Russell Breweries Inc. (“RBI”) is pleased to announce that it has agreed to terms under a letter of intent for the initial non-exclusive rights to import, produce, package, use, market, sell and distribute Russell brands and branded merchandise with FVI Capital Inc. (“FVI”) in China.

SaveOnBrew.Com Boosts Sales for Small Local Brewers and Retailers

SaveOnBrew.Com Boosts Sales for Small Local Brewers and Retailers

HOUSTON, TX – It’s been two years since SaveOnBrew.com began building its nationwide beer price aggregator. The website went live just as craft brew was coming into favor and retailers were beginning to stock more high-end products to meet the demands of America’s evolving palate. Now brewmasters and beer sellers can access frugal beer drinkers… Read more »

Baying Hound Aleworks Announces Second Anniversary

Baying Hound Aleworks Announces Second Anniversary

ROCKVILLE, MD – Fond of dogs, beer, and having fun? Not that we need any special reason for having fun around here, but the second anniversary of our award-winning ales just seemed like too good an opportunity to pass up. And we think that what we have in store will be just too good for… Read more »

Heineken USA Announces U.S. Launch of Indio in Chicago

Heineken USA Announces U.S. Launch of Indio in Chicago

WHITE PLAINS, N.Y. – HEINEKEN USA today announced the launch of Indio, a unique Mexican dark beer. Brewed and sold in Mexico since 1893, Indio will be available throughout Chicago beginning July 12.