News

Halfway through 2022, off-premise scan data of the craft beer segment is “somewhere in between expected and alarming,” Brewers Association (BA) chief economist Bart Watson wrote in an update about craft’s performance ahead of his mid-year review of craft production, scheduled for July 28.

Black-owned South African spirits group Spearhead announced yesterday it has raised $3 million to expand the reach of its two products, Vusa Vodka and Bayab Gin, to the U.S., as well as launch new product lines and accelerate its marketing efforts. The raise was led by Pendulum, an investment and advisory platform aimed at supporting business leaders of color.

Social media has been a non-negotiable item in breweries’ marketing toolkits for well over a decade. With so much invested in the discipline, what do marketers need to know about changes to social platforms? Four experts discussed social media strategy on the most recent episode of Brewbound Frontlines.

While the on-premise has had a steady recovery overall this summer, beer sales in the channel are taking a hit.

Last month The Coca-Cola Company and Brown-Forman announced the launch of a new Jack & Coke ready-to-drink (RTD) product— but eager U.S. drinkers will have to wait. The new beverage will first launch in Mexico, sparking the question: as RTD growth spreads globally, where are major suppliers headed next, and what will they be looking for?

On-premise value velocity increased +6% nationally in the week ending June 25 compared to the week before, continuing “similar seasonal patterns” to previous years, the market research firm CGA reported today.