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Craft beer industry news.

Asahi Group Backs NA Retailer The Zero Proof to Boost Wholesale Business

Asahi Group Backs NA Retailer The Zero Proof to Boost Wholesale Business

As another Dry January comes to a close, non-alc online retailer and importer The Zero Proof is taking a bigger step into the rising category with funding from Asahi Group Beverages & Innovation, the U.S.-based venture arm of Asahi Group Holdings.

Dust Bowl Brewing Co. Launches Dust Bowl Lager

Dust Bowl Brewing Company, renowned for its innovation and commitment to crafting exceptional beers, proudly launches its latest addition to the year-round portfolio – Dust Bowl Lager.

🚆 INSIDER’S Week in Beer: All Aboard the Super Bowl Ad Train

🚆 INSIDER’S Week in Beer: All Aboard the Super Bowl Ad Train

I have good news for all COORS LIGHT Chill Train fans out there (are we sure we need the “s” on the end of “fans” here?). Yes, COORS LIGHT will be bringing back the snowy mountains train motif in their Super Bowl ad this year somehow – more specifics and creative still to come.