North American Breweries

Hemp is here. FIFCO USA, formerly North American Breweries, is launching a new hemp-style flavored malt beverage in February 2019. Hemptails is a ready-to-drink, alcoholic beverage perfect for consumers looking to embrace the hemp movement in their drinking experience.

The Labatt Brew House, Labatt’s first innovation brewery in the U.S., is now open and tasked with creating new beers for the beloved import brand.

Still? Absolutely. Flat? Not a chance. Introducing Pura Still: the first spiked still water that doesn’t need to count on bubbles to keep things interesting. With a splash of coconut water, a hint of natural fruit flavor and zero carbonation, Pura Still is the refreshment consumers have been waiting for. Pura Still launches nationally in December 2018.

FIFCO USA, formerly North American Breweries, recently held its 2018 national sales meeting in Buffalo, New York. FIFCO USA shared its 2019 business plans for its portfolio of beer and Beyond Beer alcoholic beverages that include top brands such as Labatt Blue, Labatt Blue Light, Seagram’s Escapes, Seagram’s Escapes Spiked, Genesee Beer, Magic Hat Brewing Company, and Pyramid Brewing Company.

Pyramid Brewing Co. is excited to announce its newest beer, Yeah Baby! CRYO-Hops IPA. Featuring tropical and citrus flavors from Yakima Chief’s Ekuanot CRYO-Hops and a smooth, tangerine-hued malt profile, this hop-forward IPA is available to enjoy year-round in 6-pack, 12 oz. cans and on draft at bars and restaurants in Washington, Oregon and across the West.

Pyramid Brewing Co. welcomes Josh Riggs as the Innovation Brewer, working in the Brewery and Alehouse in Seattle’s SoDo neighborhood.

With the summer season just around the corner, Pyramid Brewing Co. is excited to announce its newest beer, Coast Day Dry-Hop Hazy Lager.

U.S. beer dollar sales increased 4.1 percent as volume sales grew 2.1 percent through the four weeks ending May 20, according to retail data provider IRI Worldwide.

Pyramid Brewing Co. today announced its all-new, year-round addition to the Outburst family of beers with Berry Tart IPA. This pioneering IPA provides an exciting enhancement to Pyramid’s traditional brewing by incorporating berry fruits into craft beer.

This summer, the 140-year-old brewery adds a warm-weather companion to its special-edition lineup with Ruby Red Kölsch, a crisp, bright-golden ale that comes ashore this Spring.

In this edition of People Moves: Uinta Brewing hires a new CEO; Deschutes names a new director of brewery ops; NAB announces plans to grow its sales team; and A-B expands its North American executive leadership team.

Pyramid Brewing Co. announced today the arrival of the brew made for baseball, Curve Ball Summer Blonde Ale. Pyramid’s summer seasonal, available from April to July.

As a $48.5 million modernization of the Genesee Brewery nears completion, the company recently announced new leadership for key roles within the organization. Genesee Brewing Company named Steve Kaplan as head brewmaster and Mark Fabrizio as director of North American Breweries brewery operations, signaling a new era for the Genesee Brewery.

North American Breweries recently named beer industry veteran Josh Halpern Chief Sales Officer. Halpern, who most recently served as Vice President of the Small Format channel in the US for Anheuser-Busch InBev, has over 17 years of sales experience in consumer products.