North American Breweries to Release Genesee Ruby Red Kölsch

ROCHESTER, N.Y. — Genesee Brewery’s popular Bock and Oktoberfest special-edition brews have found favor among loyal Genesee fans and beer lovers. This summer, the 140-year-old brewery adds a warm-weather companion to its special-edition lineup with Ruby Red Kölsch, a crisp, bright-golden ale that comes ashore this Spring.

“The Kölsch style can be traced back to the ports of 19th century Cologne, Germany, and was said to be a refreshing answer to hot summer days on the banks of the Rhine River,” said Steve Kaplan, newly appointed head brewmaster at the Genesee Brewery. “Inspired by our German brewing lineage, we’ve create a classic summer Kölsch with a 21st century twist as the newest addition to our special-edition series.”

The 4.5 percent ABV Ruby Red Kölsch captures the essence of the classic golden ale, with the unique addition of ruby red grapefruit to create a citrusy refreshing finish. The combination of clean flavor and mild hop bitterness makes for an easy-to-drink, sessionable beer.

The limited-release Genesee Ruby Red Kölsch will be available for purchase this spring in 12-pack cans and on draft at select locations throughout New York, Pennsylvania and Ohio. For more information on Ruby Red Kölsch and other Genesee special-edition beers, visit geneseebeer.com or follow Genesee on Facebook, Twitter and Instagram. To find Ruby Red Kölsch closest to you, visit Genesee’s online beer finder.

About Genesee Brewing Company

Established in 1878, the Genesee Brewery—New York state’s oldest brewery—makes the classic Genesee line of beers and the Original Honey Brown Lager, as well as Seagram’s Escapes. The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies. For more information, visit www.geneseebeer.com.

About North American Breweries

North American Breweries, headquartered in Rochester, New York is among the top 10 brewers in the United States. Following a triple bottom line business strategy, NAB prioritizes people, planet and profits to drive business results, reduce social and environmental footprints and engage stakeholders.

NAB’s portfolio includes: The Genesee Brewing Company in Rochester, New York; The Magic Hat Brewing Company in Burlington, VT; Portland Brewing Company in Portland, OR; Pyramid Brewing in Seattle, WA; and Seagram’s Escapes. The breweries each have an alehouse focused on delivering a customer experience around the beer.

NAB also owns exclusive rights to import and market the Labatt family of brands and the Imperial brand of beer in the U.S. Along with its own brands, NAB contract brews beer and other alcoholic beverages on behalf of other companies. For more information, please visit www.nabreweries.com.

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