Heineken USA

Today, Heineken® Light, “Best Tasting Low Calorie Lager” winner at the 2016 World Beer Championships, launched “Hypnotize,” the first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots this year, which proudly showcase Heineken Light’s one-of-a-kind delectable flavor through Neil’s signature wit and light hearted humor.

Strongbow Hard Apple Ciders, the number one selling global cider brand, unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors.

The first cases of iconic Red Stripe Beer, produced once again in the brand’s homeland of Jamaica, arrive on U.S. retail store shelves and bar & restaurant beer menus as the brand readies its aggressive plan to energize growth in the U.S.

On Monday, September 26, Tecate Light, the fastest growing light beer in the U.S. versus its competitors, will debut a bold new, national television commercial called “The Wall” on Fox News, Univision and Telemundo surrounding the first Presidential debate.

In an effort to focus on the development of international Heineken brands, and their integration within the U.S. market, Heineken USA this month announced the creation of Five Points Trading Company. The new venture, aimed at “incubating a range of popular global beers in the U.S.,” will assume importer responsibilities for the Red Stripe, Tiger, Birra Moretti, Affligem, Murphy’s, Prestige, Sagres and Mort Subite brands.

The wait is over: today, one of the most iconic campaigns in history has reached new heights, as Dos Equis released a feature-film style trailer, titled “Cantina,” revealing a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him and the evolved campaign. This October, Dos Equis will release a full-length commercial that will illuminate how interesting has changed and how the new character continues to embody the legendary status.

Today, HEINEKEN USA celebrates the official First Run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake in October 2015, HEINEKEN has been working towards repatriation of the production of Red Stripe beer from North America back to the brand’s home country, Jamaica.

The Beer Institute, a Washington D.C.-based trade association representing domestic and international beer companies, has launched a new initiative asking brewers large and small to display caloric and nutritional information on individual products, packaging and websites. Calling it the “Brewers Voluntary Disclosure Initiative,” the BI is encouraging its 44 brewer and importer members – as well as more than 4,000 non-member craft breweries — to voluntarily include a serving facts statement on their products, as well as disclose ingredients on either the label or secondary packaging by 2020.

Newcastle Brown Ale announces the introduction of its third, limited-edition variety pack brewed in collaboration with Newcastle’s sister brewery, Caledonian, one of the oldest and most respected breweries in the U.K. Available at retail beginning this May, Newcastle’s Variety Pack Batch #3 will include the brand’s new Caley Amber Ale in combination with returning, limited edition Newcastle British Pale Ale and flagship Newcastle Brown Ale.

Brooklyn Brewery to Launch New Partner Brewery in South Korea; The Latest on MegaBrew; Georgia’s Dept. of Revenue Lifts Direct Sales Restrictions; Four Peaks to Expand Distribution Outside of Arizona; Tecate Rebrands, Expands to Nationwide Distribution in U.S.; Small Brewers Win Tax Breaks in Virginia

A-B InBev Pushes Leadership to Earn $100 Billion in Revenue by 2020; Wandering Mikkeller Finds a Home in San Diego; Despite Slower Growth Trends, Heineken Bets on Cider in U.S.; Anchor Distilling to Open Facility to the Public; Kelsey Grammer to Open Brewery in Upstate New York

Today, Strongbow Hard Apple Ciders, the number one selling global cider brand1 and best tasting hard cider at the 2015 World Cider Championships2, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, in a sophisticated shade of red.

Heineken USA announces the return of its popular Beers of Mexico variety pack, the ideal, all-in-one party solution. This spring, limited-edition Dos Equis Azul – a blend of signature golden wheat lager and blue agave will once again join Dos Equis Lager, Tecate and Sol, to create a medley of taste experiences perfect for social gatherings and party occasions.

Strongbow Hard Apple Cider, the #1 selling hard cider in the world, marks the official start of summer with its Made for Ice program. The comprehensive, 360 program educates LDA consumers on the benefits of pouring Strongbow over ice to unlock the refreshing taste of the brand’s award winning ciders.