Heineken USA

He doesn’t always retire. But when he does, he prefers it to be on Mars. Jonathan Goldsmith, the 77-year old actor best known for his role as Dos Equis’ “Most Interesting Man in the World,” will appear in his final commercial for the Mexican-themed beer brand owned by Dutch brewer Heineken, on Thursday

Today, Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand.

After a banner 2015 in boxing, Tecate, the Mexican beer with bold flavor, announced today it will enter 2016 as the exclusive beer and presenting sponsor for Oscar De La Hoya’s Golden Boy Promotions and has signed an endorsement contract with boxing’s biggest star, current WBC, RING Magazine and Lineal Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.

HEINEKEN USA, a leading importer of upscale beer brands, is upping the stakes on game day with its What’s Your Play? portfolio retail program running from January 1 through February 28. The comprehensive program includes eye-catching football themed POS materials, digital partnerships, a Twitter-driven sweepstakes, and cross-merchandising opportunities to inspire the LDA+ men of the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations.

Heineken is inviting LDA+ consumers to Light Up Your Holidays this season with a fully-integrated, seasonal program that invites shoppers to shine all season long by choosing the iconic green and red Heineken pack for their holiday celebrations. The promotion includes strategic digital partnerships, a sweepstakes, and a three-way partnership between Heineken, Pernod Ricard USA and Dr. Pepper Snapple group.

Presentations from the 78th annual National Beer Wholesalers Convention, being held at the Caesers Palace in Las Vegas, concluded this afternoon with a panel of industry leaders who discussed, among other topics, the pending tie-up of the world’s two largest beer companies. Five prominent brewery executives (listed below) joined the panel, which was moderated by Mike Gretz, president of Gretz Beer Company, a wholesaler in Hatfield, Penn.

Dos Equis, one of the fastest growing premium Mexican beer brands in the U.S., announces the debut of its new, limited edition Exploration variety pack designed to appeal to today’s consumers who seek more interesting and legendary experiences.

Newcastle Brown Ale announces the introduction of its second, limited-edition variety pack brewed in collaboration with Caledonian Brewery, one of the oldest and most respected breweries in the U.K. Newcastle’s new Fall Variety Pack will include offerings with higher ABVs and IBUs (International Bitter Units) targeting LDA+ male shoppers, age 21-39, who seek variety and more complexity to enjoy and share with friends.

HEINEKEN USA announces the return of the Beers of Mexico variety pack, the ideal all-in-one party pack solution, right on schedule for the Fall and holiday entertaining seasons. Joining the mix of perennial favorites, Dos Equis Lager, Tecate and Sol, is newcomer Dos Equis Roja – a distinctive red lager crafted with Mexican malted barley and hops. This latest version of the Beers of Mexico pack will be available in 12 and 24-packs starting August 1st.

Newcastle Brown Ale is campaigning to reach out to the drinkers of light beer. A common misconception about this brown ale is that it is heavy and bitter, but Newcastle is looking to change that perception. Newcastle Brown Ale is the No. 1 imported ale and the No. 1 brown ale, according to Nielsen Expanded All Outlets Combined + Convenience data for the latest 52 weeks ending May 23, 2015.