Newcastle Introduces New Hop-Forward IPA In Fall Variety Pack

newcastle_IPA

New York, NY – Newcastle Brown Ale announces the introduction of its second, limited-edition variety pack brewed in collaboration with Caledonian Brewery, one of the oldest and most respected breweries in the U.K. Newcastle’s new Fall Variety Pack will include offerings with higher ABVs and IBUs (International Bitter Units) targeting LDA+ male shoppers, age 21-39, who seek variety and more complexity to enjoy and share with friends.

Variety Packs are a growing trend, up +16% CAGR from 2010-2014[1]. “Today’s drinkers are always looking for new tastes and styles to add to their beer repertoire. Variety packs are a great way to showcase new beer styles and deliver consumers the variety they crave in one convenient format,” explains Priscilla Dohnert, Brand Director, HEINEKEN USA. “Higher alcohol beers are also a growing segment, contributing $1.4B in growth over the past 3 years[2], making the variety pack the perfect way for Newcastle to introduce Newcastle Foreign Extra IPA, a 6.5% ABV offering and the brand’s first hop forward IPA.”

Perfect for fall get-togethers, the Newcastle Variety Pack includes: newcomer Newcastle Foreign Extra IPA (6.5% ABV, 65 IBU), a dark gold IPA with hop bitterness, yet balanced with floral/citrus notes, malty undertones and a slightly sweet finish; returning limited edition, Newcastle Scotch Ale (6.4% ABV, 40 IBUs), a rich, full flavor and fulfilling fusion of malts with toffee notes and a mellow hop; and classic Newcastle Brown Ale (4.7% ABV, 18 IBUs), a golden-brown ale with a rich, full-bodied flavor with a refreshing and lightly sweet finish.

Newcastle Variety Pack will be available beginning in September in 12-pack bottle format.

About Newcastle:

A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy the thirst of hardworking Englishmen. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York.

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

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