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Athletic Brewing Company
Milford · CT · Production - Large
Brewery news
Beer Kulture and Athletic Brewing Collaborate on Soul Sour Non-Alcoholic Beer
Beer Kulture, the nonprofit organization working to increase diversity and inclusion in the craft beer industry, announced a partnership with Athletic Brewing Company, America’s leading nonalcoholic brewer. The partners will brew and distribute a new, limited-release beer, “Soul Sour,” a refreshing and slightly sour brew for craft beer lovers committed to social change.
Athletic Brewing Announces Celebrity and Athlete Investors
STRATFORD, Ct., and SAN DIEGO — Legendary athlete, investor and philanthropist Lance Armstrong, famed Chef David Chang (Momofuku/Fuku), TOMS founder and social investor Blake Mycoskie, two-time National Football League Super Bowl-winning Defensive End Justin Tuck (New York Giants), and NFL Defensive End, recipient of multiple Player of the Year awards and philanthropist J.J. Watt (Houston… Read more »
Athletic Brewing Co. Launches Dry January Survival Pack
Beginning in December, Athletic Brewing is offering the Dry January Survival Pack, which will feature five six-packs of Run Wild IPA, Upside Dawn, Free Wave Double Hop IPA, All Out Stout, Cerveza Atletica, and a branded Athletic Brewing glass.
Athletic Brewing Co. Releases Non-Alcoholic Oktoberfest Brew
Following the success of last year’s Sober Oktoberfest and 5K, America’s first exclusively non-alcoholic brewer Athletic Brewing Company is releasing America’s first non-alcoholic Oktoberfest brew.
Athletic Brewing Releases Limited Edition Non-Alcoholic “Closer By The Mile” IPA
Although the Pan-Mass Challenge (PMC) is reimagining to a virtual experience in 2020, the organization’s fundraising efforts to beat cancer never stops.
Non-Alcoholic Craft Beer Makers Athletic, Ceria Expand Distribution Footprints
Athletic Brewing Company and Ceria Brewing Company, two up-and-coming non-alcoholic craft beer companies, are expanding their footprints into several new states.

Athletic Brewing Company Adds San Diego Production Brewery, Closes $17.5 Million Funding Round
Connecticut-based craft non-alcoholic beer maker Athletic Brewing Company announced today the acquisition of the assets of the former Ballast Point “Trade Street” facility, as well as the close of a $17.5 million Series B funding round.
People Moves: Dockside Hires Brewmaster Andy Schwartz; Mispillion River Adds Claus Hagelman
Long-time brewmaster Andy Schwartz has landed the top brewing job at Milford, Connecticut-based Dockside Brewery. Milford, Delaware-based Mispillion River Brewing has hired Claus Hagelman as its new director of sales. Non-alcoholic craft brewery Athletic Brewing has hired Rosalie Kennedy as its first marketing manager.

Brewbound Podcast Episode 40: Athletic Brewing’s Bill Shufelt on the Future of Non-Alcoholic Craft Beer
In episode 40 of the Brewbound Podcast, Athletic Brewing co-founder Bill Shufelt discusses his outlook on the emerging non-alcoholic beer sector in the U.S., and the occasions in which his products — and others like it — play.
Athletic Brewing Company to Sponsor AVP Pro Beach Volleyball Tour
Athletic Brewing Company is proud to announce that they have partnered with the AVP (Association of Volleyball Professionals) Pro Tour to sponsor five tournaments nationwide this season.

Willie’s Superbrew Wins 2018 Brewbound Pitch Slam Competition
Massachusetts-based Willie’s Superbrew emerged as the winner of Brewbound’s 2018 Pitch Slam competition, beating out seven other emerging craft brands during the two-day Brewbound Live business conference in Santa Monica, California. The business pitch competition, sponsored by Craft Brew Alliance, featured eight contestants who delivered pitches during an initial judging round. Five companies advanced to the finals on Day Two of the Brewbound Live event.

Brewers Large and Small Take Aim at Non-Alcoholic Beer Segment
In an effort to attract a growing number of drinkers who are moderating alcohol consumption, several beer companies are looking toward non-alcoholic brews as a way to boost sales and court the 30 percent of U.S. adults who don’t imbibe. Among major producers, both Heineken and Pabst have recently announced plans to roll out non-alc offerings nationwide in the first quarter of 2019. There’s also an emerging group of startups focused exclusively on crafting alcohol-free libations.
Athletic Brewing Adds Distribution in Connecticut
One month after opening its tap room, Athletic Brewing Company is proud to announce that it has partnered with Star Distributors to launch their two flagship non-alcoholic offerings, Upside Dawn Golden Ale and Run Wild IPA, state-wide in Connecticut.