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Athletic Brewing Company

Milford · CT · Production - Large

Brewery news

Beer Kulture and Athletic Brewing Collaborate on Soul Sour Non-Alcoholic Beer

Beer Kulture, the nonprofit organization working to increase diversity and inclusion in the craft beer industry, announced a partnership with Athletic Brewing Company, America’s leading nonalcoholic brewer. The partners will brew and distribute a new, limited-release beer, “Soul Sour,” a refreshing and slightly sour brew for craft beer lovers committed to social change.

Athletic Brewing Announces Celebrity and Athlete Investors

STRATFORD, Ct., and SAN DIEGO — Legendary athlete, investor and philanthropist Lance Armstrong, famed Chef David Chang (Momofuku/Fuku), TOMS founder and social investor Blake Mycoskie, two-time National Football League Super Bowl-winning Defensive End Justin Tuck (New York Giants), and NFL Defensive End, recipient of multiple Player of the Year awards and philanthropist J.J. Watt (Houston… Read more »

Athletic Brewing Co. Launches Dry January Survival Pack

Beginning in December, Athletic Brewing is offering the Dry January Survival Pack, which will feature five six-packs of Run Wild IPA, Upside Dawn, Free Wave Double Hop IPA, All Out Stout, Cerveza Atletica, and a branded Athletic Brewing glass.

Willie’s Superbrew Wins 2018 Brewbound Pitch Slam Competition

Massachusetts-based Willie’s Superbrew emerged as the winner of Brewbound’s 2018 Pitch Slam competition, beating out seven other emerging craft brands during the two-day Brewbound Live business conference in Santa Monica, California. The business pitch competition, sponsored by Craft Brew Alliance, featured eight contestants who delivered pitches during an initial judging round. Five companies advanced to the finals on Day Two of the Brewbound Live event.

Brewers Large and Small Take Aim at Non-Alcoholic Beer Segment

In an effort to attract a growing number of drinkers who are moderating alcohol consumption, several beer companies are looking toward non-alcoholic brews as a way to boost sales and court the 30 percent of U.S. adults who don’t imbibe. Among major producers, both Heineken and Pabst have recently announced plans to roll out non-alc offerings nationwide in the first quarter of 2019. There’s also an emerging group of startups focused exclusively on crafting alcohol-free libations.

Athletic Brewing Adds Distribution in Connecticut

One month after opening its tap room, Athletic Brewing Company is proud to announce that it has partnered with Star Distributors to launch their two flagship non-alcoholic offerings, Upside Dawn Golden Ale and Run Wild IPA, state-wide in Connecticut.