Beer Kulture, the nonprofit organization working to increase diversity and inclusion in the craft beer industry, announced a partnership with Athletic Brewing Company, America’s leading nonalcoholic brewer. The partners will brew and distribute a new, limited-release beer, “Soul Sour,” a refreshing and slightly sour brew for craft beer lovers committed to social change.

Beginning in December, Athletic Brewing is offering the Dry January Survival Pack, which will feature five six-packs of Run Wild IPA, Upside Dawn, Free Wave Double Hop IPA, All Out Stout, Cerveza Atletica, and a branded Athletic Brewing glass.

Although the Pan-Mass Challenge (PMC) is reimagining to a virtual experience in 2020, the organization’s fundraising efforts to beat cancer never stops.

Athletic Brewing Company and Ceria Brewing Company, two up-and-coming non-alcoholic craft beer companies, are expanding their footprints into several new states.

Connecticut-based craft non-alcoholic beer maker Athletic Brewing Company announced today the acquisition of the assets of the former Ballast Point “Trade Street” facility, as well as the close of a $17.5 million Series B funding round.

Long-time brewmaster Andy Schwartz has landed the top brewing job at Milford, Connecticut-based Dockside Brewery. Milford, Delaware-based Mispillion River Brewing has hired Claus Hagelman as its new director of sales. Non-alcoholic craft brewery Athletic Brewing has hired Rosalie Kennedy as its first marketing manager.

In episode 40 of the Brewbound Podcast, Athletic Brewing co-founder Bill Shufelt discusses his outlook on the emerging non-alcoholic beer sector in the U.S., and the occasions in which his products — and others like it — play.

Athletic Brewing Company is proud to announce that they have partnered with the AVP (Association of Volleyball Professionals) Pro Tour to sponsor five tournaments nationwide this season.

Massachusetts-based Willie’s Superbrew emerged as the winner of Brewbound’s 2018 Pitch Slam competition, beating out seven other emerging craft brands during the two-day Brewbound Live business conference in Santa Monica, California. The business pitch competition, sponsored by Craft Brew Alliance, featured eight contestants who delivered pitches during an initial judging round. Five companies advanced to the finals on Day Two of the Brewbound Live event.

In an effort to attract a growing number of drinkers who are moderating alcohol consumption, several beer companies are looking toward non-alcoholic brews as a way to boost sales and court the 30 percent of U.S. adults who don’t imbibe. Among major producers, both Heineken and Pabst have recently announced plans to roll out non-alc offerings nationwide in the first quarter of 2019. There’s also an emerging group of startups focused exclusively on crafting alcohol-free libations.

One month after opening its tap room, Athletic Brewing Company is proud to announce that it has partnered with Star Distributors to launch their two flagship non-alcoholic offerings, Upside Dawn Golden Ale and Run Wild IPA, state-wide in Connecticut.