Anheuser-Busch InBev

Coinciding with the launch earlier this month of its new trans-pacific collaboration with LA-based Golden Road – Dingo Pup Beer – 4 Pines Brewing will hold a fundraiser on Saturday, February 8 at Truck Bar in Brookvale (suburban Sydney) Australia to benefit bushfire relief as well as two wildlife organizations.

Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers in Miami marks the first major beer-drinking occasion of 2020. In 2019, U.S. consumers spent $1.2 billion on beer at off-premise retailers in the two weeks leading up to the game between the Los Angeles Rams and New England Patriots, according to market research firm Nielsen. Those sales were roughly flat, though, down 0.5%, compared to 2018.

Elysian Brewing Company, a brewery rooted in music and art, and Rolling Stone, the music industry publisher on the bleeding edge of pop culture, have joined to produce Elysian Rolling Stone Lager, a high-end beer that embraces the spirit of music and looks to add a bit more magic to the world.

Anheuser-Busch InBev subsidiary Labatt Breweries of Canada announced Monday the acquisition of British Columbia-based distiller Goodridge & Williams.

In this week’s edition of Last Call: U.S. beer shipments decline 0.8% in 2019; A-B spends $24 Million on Bud Light Seltzer ads; Barefoot to launch wine-based hard seltzer line; A-B and City Brewery announce expansion plans; and more news from the week.

For decades, professional sports sponsorships were the domain of the biggest beer companies, and in 2020, that’s mostly still the case. However, craft brewers have been making inroads.

In this week’s Last Call: Schlafly acquires Trailhead Brewing; German keg company Blefa invests in American Keg; and Heineken and Bud Light launch non-alc and hard seltzer ad campaigns.

Silver Eagle Distributors Houston, LLC is now distributing Anheuser-Busch’s newest innovation to the Bud Light family – Bud Light Seltzer.

Long-time brewmaster Andy Schwartz has landed the top brewing job at Milford, Connecticut-based Dockside Brewery. Milford, Delaware-based Mispillion River Brewing has hired Claus Hagelman as its new director of sales. Non-alcoholic craft brewery Athletic Brewing has hired Rosalie Kennedy as its first marketing manager.

You’re traveling through another dimension, a dimension not only of taste, but also of sight and sound. Witness if you will, a drink that tastes of raspberry, currant, guava and passion fruit. Your taste buds will be put to a test, a trial of experience. That’s the signpost up ahead – your next stop, Contact Haze.

In this week’s edition of Last Call: A New York bill would double the state’s excise tax; the Indiana cold beer sales effort will resume; U.S. cider trade group changes name; Silver Eagle distributes 1 million cases of Karbach beer in Houston; C Squared moves; and Backlash exits taproom.

Sentera today announced a long-term partnership with Anheuser Busch InBev SA/NV (‘AB InBev’), under which Sentera will deliver critical enabling technology for AB InBev’s SmartBarley platform which helps growers improve their productivity and secure the supply chain of the future.

Alabama’s Straight to Ale and Druid City Brewing merge. Truly Hard Seltzer will be offered on American Airlines flights. Kombucha brewer Local Roots acquires Latitude 33’s production facility. Anheuser-Busch InBev returns as official beer sponsor of the NHL and launches larger partnership with the NBA’s Brooklyn Nets.

Following on the heels of the recent discovery of a rare, purebred Dingo in Australia, Sydney-based brewery 4 Pines Brewing in partnership with Los Angeles-based Golden Road Brewing have announced the launch of their first trans-Pacific collaboration brew, Dingo Pup, paying tribute to the real dingo that has captured the world’s imagination.