Woodchuck Hard Cider

How can you get the most out of your supply chain relationships? Communication is key, and not just when the headwinds hit. Destihl’s Matt Potts and Briess’ Ron Schroder share how they’re navigating supply challenges. Plus, U.S. Beverage VP of brand development Kris Sjolander explains the importer and platform’s sales and marketing partnership program.

Woodchuck Hard Cider, the brand that started the American cider revolution in 1991, is pleased to announce the arrival of its Brunch Box.

Woodchuck Hard Cider, the brand that started the American cider revolution in 1991, celebrates its 30th anniversary this Fall.

Irish cider and beer maker C&C Group has sold Woodchuck Cider maker Vermont Cider Company (VCC) to Northeast Drinks Group, a privately owned holding company.

Woodchuck® Hard Cider is gearing up for a Fall season packed with innovation. Over the past couple of years, the Vermont-based brand has taken a new approach to their liquids with styles like Bubbly Pearsecco, Sangria, Sippin’ Citrus, and Mimosa.

Woodchuck Hard Cider is gearing up for another year full of product innovation. Over the past couple of years, Woodchuck has taken a new approach to their liquids with styles like Bubbly Pearsecco, Bubbly Rose and Sangria.

Woodchuck® Hard Cider is excited to announce the release of Odd Crush, a special brut, made in collaboration with Farnum Hill Ciders. The name “Odd Crush” points to our drastically different styles, which originally sparked the diverse new era in American hard ciders.

From Woodchuck’s humble beginnings in a two car garage in 1991, we have always called Vermont home. We take great pride in the fact that we started in Vermont and are still in Vermont today taking advantage of the great cider making resources that the Green Mountain State offers.

Irish cider company C&C Group plc., owner of the Vermont Hard Cider Company, today announced that it will end its 2-year-old U.S. marketing and distribution agreement with Pabst Brewing on April 1. In a letter to distributors and retailers, Vermont Hard Cider — whose brands include Woodchuck, Gumption, and Wyder’s, among others — said the two companies mutually agreed to terminate the strategic partnership forged in December 2015.

In this edition of Press Clips: C&C Group continues to struggle in the U.S. market; Target plans to sell more craft; Meijer now offering beer delivery in Michigan; and much more.

Pabst Brewing Company yesterday announced an expanded partnership with C&C Group plc to distribute and sell Pabst brands throughout the UK and Ireland. Per the agreement, C&C will act as the “exclusive distributor” of several Pabst brands, including its flagship offering, Pabst Blue Ribbon, as well as labels like Lone Star, Schlitz, Old Milwaukee and Ballantine IPA.

Tweet Away, California Brewers At last, California-based beverage alcohol producers will be able to encourage purchasing via twitter and other social media platforms. Gov. Jerry Brown last week signed Assembly Bill 780, which enables brewers, distillers and vintners to identify retailers of their products on social media, according to the San Francisco Business Times. The… Read more »

Two months after debuting its $2 million “Why Woodchuck” advertising campaign, Vermont Hard Cider has lifted the veil on a completely redesigned set of core packages. First teased in June, the new “deconstructed” six-packs, as Vermont Hard Cider’s vice president of sales Terry Hopper describes them, feature a more stylized arch to the “Woodchuck” type and focus on the primary flavors in each of the company’s core offerings: Amber, Granny Smith Pear and Hopsation.

Woodchuck wants consumers to know that its cider comes from a real cidery, and it’s spending more than $2 million to drive the message home. In its first ever-advertising campaign, entitled “Why Woodchuck,” the company squares its sights on competition from large beer companies like Anheuser-Busch InBev, MillerCoors and even Boston Beer, all of which have rolled out their own cider offerings in recent years and cut deep into Woodchuck’s share of the small but fast-growing cider market.