Sierra Nevada Brewing Company

Today’s beer consumers are often heralded as smarter than they’ve ever been. Nevertheless, a new report from Demeter Group suggests the difference between craft and what the investment firm refers to as “pseudo” craft continues to elude a sizeable portion of the population. The conclusion drawn from Demeter’s new report, “Protecting Craft Against Pseudos,” is… Read more »

Add Sierra Nevada to the growing list of craft brewers that have plucked talent from the world’s largest brewer, Anheuser-Busch InBev. Sierra, the country’s second largest craft brewer, based on 2013 sales figured supplied by the Brewers Association, has hired former A-B InBev senior brewmaster Daniel Kahn as Technical Director, a new position created to… Read more »

Today’s craft beer drinker is a promiscuous one, eschewing the loyalty their daddy’s daddy showed to his favorite brew so many years ago in favor of exploration. But heck, Gramps didn’t have a fraction of the options enjoyed by the contemporary consumer.

Chico, CA—Sierra Nevada Brewing Co. has announced that it has invited every craft brewery in the country — more than 2,700 — to take part in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, bringing together brewers and the fans who have buoyed… Read more »

Denver — Sierra Nevada Brewing Co., one of America’s premier craft breweries, is returning to the USA Pro Challenge as a founding partner for the 2014 professional cycling race.

Chico, CA—February 12, 2014—For the first time, Sierra Nevada Brewing Co. is aggregating its whole-cone hop prowess into one box, the 4-Way IPA variety 12-pack.

Chico, CA—Sierra Nevada Brewing Co. continues to champion whole-cone hops with its 2014 Harvest series whose five large-format (24-ounce) IPAs will showcase newly developed hop varieties and explore diverse hopping methods: single hop, fresh hop, wet hop, and wild hop.

Sierra Nevada Brewing had planned to brew one million barrels in 2013. The company had also planned to open its new brewery in North Carolina and grow production more than four percent. It’ll have to wait a little while. Sierra Nevada sold 985,000 barrels in 2013 — just shy of the one-million it was hoping… Read more »

On the heels of a year in which Sierra Nevada saw continued success in sales of its canned offerings, the country’s second-largest craft brewery today announced that it will begin shipping 4-packs of its flagship Pale Ale in 16 oz. cans nationwide next week.

Craft Beer sales in key U.S. retail channels grew 19.2 percent in 2013, according to new data from Chicago-based market research firm IRI. Sales eclipsed $1.8 billion in IRI’s multi-outlet and convenience retail channel universe (MULC), which comprises grocery, drug, Wal-Mart, Club, Dollar, Mass-Merchandiser and Military stores, gaining 0.86 share points of total off-premise U.S…. Read more »

CHICO, Calif. — The U.S. Zero Waste Business Council (USZWBC) announced today that it’s awarding Sierra Nevada Brewing Co. with the platinum certification plaque for its achievement in successfully diverting 99.8 percent of its waste from landfill, incineration and the environment. This is the first platinum certification that the USZWBC has given and the highest… Read more »

Sierra Nevada Brewing is expanding its business operations to include a new on-premise retail location in Berkeley, Calif. The space, named the “Torpedo Room” after its signature hopping device and the current best-selling IPA in the U.S., is scheduled to open in November.

American craft brewers, especially some of the founding fathers at Boston Beer Company and Redhook, for example, have culled and modernized recipes from the Germans, Belgians, English and Irish, to name a few. As a result, many forms of the faraway beer styles can be found in the U.S. In certain cases, American brewers seem to have digested the influence and gone their own way.

It’s a trend seen since the emergence of craft: brewers christening their beers with inventive and catchy names that often play on ingredients, formulation or seasonal release. In the case of Dogfish Head’s Wet Hop American Summer, it’s all of the above. And so when it came time to name its first year-round IPA, Sierra Nevada chose a similar path with its choice of “Torpedo,” which takes its name from the brewery’s innovative “Hop Torpedo” device.