Sierra Nevada Brewing Company

Ken Grossman, the 60-year-old founder of Sierra Nevada, is craft’s latest billionaire. According to Bloomberg Billionaires Index, Grossman’s estimated net worth topped $1 billion in 2014. With the valuation, Grossman joins a very exclusive club of billionaire craft brewers, which, until now, had consisted only of Boston Beer’s Jim Koch and Dick Yuengling of D.G. Yuengling & Son. “Sierra Nevada is good. They’re one of the players for the long term,” Joe Thompson, president of Independent Beverage Group, told Bloomberg.

The two largest craft brewers in California are now embroiled in a trademark dispute over craft’s most ubiquitous style — the India Pale Ale. On Jan. 12, Lagunitas Brewing Co. filed a lawsuit against rival Sierra Nevada Brewing Co., the second-largest craft brewery in the country. According to the suit, a new Sierra release, Hop Hunter, infringes on Lagunitas’ trademarked logo designs and packaging for its own Lagunitas IPA — particularly the company’s famous labels that feature the stylized, oversized letters “IPA.”

Later this month, Sierra, craft beer’s second-largest company, will release Hop Hunter IPA, a new, year-round offering that brewery officials are hoping will benefit from the growing attention beer fans are paying to wet hop and fresh hop styles. Sierra is betting that its reputation for a mastery of hops, coupled with an intense focus on innovation, will allow it to consolidate leadership in the evolving subcategory of those wet hop beers.

Sierra Nevada Brewing Co. is debuting two year-round beers in early 2015: the intensely hop-heavy Hop Hunter IPA and the sessionable Nooner Pilsner. The brewery will also unveil its newest spring seasonal selection, Beer Camp Hoppy Lager, for a total of three brand-new beers for craft drinkers to explore.

For the finale of its five-bottle 2014 Harvest series, Sierra Nevada Brewing Co. is showcasing the wild Neomexicanus hop for the first time on a national stage.

Last week, we traveled to the Great American Beer Festival in Denver, Colo. to ask attendees how market segmentation was impacting the retail landscape. Many noted that growing interest in small local brands is making it tougher to compete while others were more optimistic about the potential growth of shelf space. Hear those responses in our latest video segment.

Chico, CA—Sierra Nevada Brewing Co. filled its third and final seasonal mixed 12-pack of the year with beers that ward off winter’s bite.

Chico, CA—Sierra Nevada Brewing Co. will host its second annual Single, Fresh, Wet & Wild┬« Harvest Festival on Saturday, October 18, at its brewery in Chico, Calif.

Chico, CA—Sierra Nevada Brewing Co. and Boulevard Brewing Company today announced that round three of their ever-evolving collaboration Terra Incognita will hit retail shelves late this month. First created in 2012 for SAVOR, a Brewers Association beer and food event, Terra Incognita proved too fun and flavorful a project to be a one-off. The beer,… Read more »

Chico, CA—August 7, 2014—Sierra Nevada Brewing Co. is premiering two brand new beers in its second seasonal variety 12-pack of the year.

Sierra Nevada has released the highly anticipated Beer Camp Across America mixed 12-pack, a collaborative release showcasing the work of a dozen craft breweries from across the country. Beyond national availability, the 10 bottles and two cans that make up the variety pack will also be poured at each stop of the Beer Camp Across… Read more »

Chico, CA—Less than two weeks shy of the kickoff to Beer Camp Across America, an unprecedented seven-city traveling beer festival, Sierra Nevada Brewing Co. has released a one-time-only Beer Camp Across America mixed 12-pack to beer shelves across the nation.

Chico, CA—Sierra Nevada Brewing Co. is sending a flavorful request instead of a formal one, today shipping to distributors a West Coast Double IPA in 24-ounce bottles that invites beer drinkers to attend Beer Camp Across America.

Mills River, NC—Sierra Nevada is celebrating the official start of brewing at its new Mills River, North Carolina, facility with the release of Rain Check Spiced Stout, a specialty beer brewed for western North Carolina and several surrounding states.