In the latest edition of People Moves: Stone Distributing Company general manager Dave Watson is no longer leading the San Diego-headquartered craft brewery’s wholesaler division, and the company has tapped Anthony Trento as interim GM. Also, job changes at Firestone Walker, Boochcraft and Two Robbers.

Sierra Nevada’s new innovation arm, the Chico Fermentation Project, has announced its first release: Strainge Beast Hard Kombucha, the company’s first-ever beyond beer offering.

Following up on their wildly successful first collaboration beer “Oktoberfest” in fall 2019, Sierra Nevada and Bitburger Brewery, producer of Germany’s #1 draft beer, are embarking on their next project together for release in March.

In Episode 4 of the Brewbound Podcast’s second season, Odell Brewing co-founder Wynne Odell and Sierra Nevada founder Ken Grossman share what it’s like to begin to take a step back from the industry they helped build.

About 60,000 people attended last week’s Great American Beer Festival in Denver, but the 2019 edition of national trade group the Brewers Association’s (BA) largest consumer-facing event may mark the last in which beer is the only featured alcoholic beverage.

Sierra Nevada has found its first VP of marketing. The iconic Chico, California-headquartered craft brewery today named Noelle Haley, who most recently served as VP of marketing and growth for San Francisco-based Equator Coffees & Teas, to the post.

Sufferfest Beer Company, known as the pioneer of the functional beer category introduces their first stout, Head Start and a Variety Pack, including Repeat, FKT (Fastest Known Time) and Head Start.

What happens when award-winning leaders in craft beer and craft whiskey get together? The result became deliciously evident today with the release of Sierra Nevada Rye Ale, a limited-edition beer brewed with Maryland-grown rye and aged for six months in rye whiskey barrels from Sagamore Spirit.

In this week’s edition of Last Call: There Colorado breweries are set to close; Sierra Nevada asks breweries to honor their Camp Fire pledges; U.S. beer shipments decline in April; Boston Beer delays its downtown Boston taproom opening; and more news.

Doubling down in their home state of California, Sufferfest has officially moved its brewing operations to parent company, Sierra Nevada’s Chico, California headquarters. The strategic move starts with a major expansion of Sufferfest’s footprint in California, enabled by Sierra Nevada’s robust distribution network.

Sierra Nevada Brewing Co. announced today that it is collaborating with Germany’s Bitburger Brewery on its 2019 Oktoberfest beer. The beer will be released nationwide in bottles in late July.

Bee Pollen. Quinoa. Pink Himalayan sea salt. You wouldn’t ordinarily expect to find these ingredients listed on a beer label, but increasingly brewing companies are pushing more “functional” offerings as they look to appeal to consumers seeking healthier alcohol options. It’s a new approach for a growing number of craft breweries, who for years have churned out calorie-dense, barrel-aged stouts, and high-octane IPAs.

Brewing and malting scientist Charlie Bamforth, known as the “Pope of Foam” for his extensive research, will join the staff at Sierra Nevada Brewing Co., the brewery announced. Bamforth will hold the role of senior quality advisor.

Sufferfest, a functional beer brand brewed by athletes, for athletes, proudly adds professional skier Cody Townsend to its team of sufferers. Townsend is the first skier to join the team.