Sierra Nevada has revealed a slate of new products set to hit the market later this year and in 2021. The new offerings were first announced to the company’s 200-member sales team earlier this week during Sierra Nevada’s virtual national sales meeting. Those new products include another line extension of the Little Thing franchise, as well as a deeper dive into the hard kombucha space.

Sierra Nevada’s 2020 Oktoberfest beer release is hitting shelves nationwide in bottles. This year’s unique recipe is a crisp lager made in the Festbier style featuring German hops and toasty malts for a balanced beer that makes any moment festive.

Both Sierra Nevada and New Glarus will keep their taprooms and tour operations shuttered until the end of the year at the earliest.

Sierra Nevada announced plans today to release Dankful IPA, a generously hoppy beer that will help the brewery raise funds for a variety of charitable works. The brewery has committed to at least $1 million in donations through the program over the next year.

Modern Times has furloughed employees at five of its seven taprooms, the San Diego-headquartered brewery wrote in an email Thursday night. Three breweries in Anheuser-Busch InBev’s Brewers Collective, the craft division of the world’s largest beer manufacturer, have temporarily closed their taprooms after employees tested positive for COVID-19. Sierra Nevada plans to keep its taprooms, gift shops and brewery tours closed for the foreseeable future.

Sierra Nevada Brewing Co. announced today that the company will help Chico, CA-based Enloe Medical Center, a local community hospital, perform COVID-19 tests by producing viral transport medium in its brewery lab.

Sufferfest, brewing the highest-quality and most flavorful low-calorie beer for the athlete in all of us, proudly announces the relaunch of their purpose- brewed mixpack and introduces two new brews, Gut Check IPA and Shred Kolsch, to their roster of brews.

The second collaboration between Sagamore Spirit and Sierra Nevada is here: Sagamore Spirit Brewer’s Select Rye Ale Barrel Finish.

In the latest edition of People Moves: Stone Distributing Company general manager Dave Watson is no longer leading the San Diego-headquartered craft brewery’s wholesaler division, and the company has tapped Anthony Trento as interim GM. Also, job changes at Firestone Walker, Boochcraft and Two Robbers.

Sierra Nevada’s new innovation arm, the Chico Fermentation Project, has announced its first release: Strainge Beast Hard Kombucha, the company’s first-ever beyond beer offering.

Following up on their wildly successful first collaboration beer “Oktoberfest” in fall 2019, Sierra Nevada and Bitburger Brewery, producer of Germany’s #1 draft beer, are embarking on their next project together for release in March.

In Episode 4 of the Brewbound Podcast’s second season, Odell Brewing co-founder Wynne Odell and Sierra Nevada founder Ken Grossman share what it’s like to begin to take a step back from the industry they helped build.

About 60,000 people attended last week’s Great American Beer Festival in Denver, but the 2019 edition of national trade group the Brewers Association’s (BA) largest consumer-facing event may mark the last in which beer is the only featured alcoholic beverage.

Sierra Nevada has found its first VP of marketing. The iconic Chico, California-headquartered craft brewery today named Noelle Haley, who most recently served as VP of marketing and growth for San Francisco-based Equator Coffees & Teas, to the post.