Sierra Nevada Brewing Company

Would an IPA by any other name still taste as hoppy? And more, if it weren’t labeled as an IPA, would anyone buy it? It’s a question many craft breweries are exploring and some, it seems, are banking on the continued growth of the style and the name, which is a shorter version of India… Read more »

CHICO, Calif. — Sierra Nevada Brewing Co., known for its allegiance to whole-cone hops and love of hop-forward beers, is highlighting the revered ingredient at its inaugural Single, Fresh, Wet & Wild Harvest Festival.

CHICO, Calif. — Sierra Nevada Brewing Co., known for its allegiance to whole-cone hops and love of hop-forward beers, is highlighting the revered ingredient at its inaugural Single, Fresh, Wet & Wild Harvest Festival.

It’s almost impossible to believe, but in its 33-year history, Sierra Nevada Brewing has never produced what has become standard issue for many older craft brewers, the seasonal-variety 12-pack. “Other than our specialty ‘Beer Camp’ pack, it is the last significant segment that we haven’t approached,” said Joe Whitney, Sierra’s director of Sales and Marketing.

Chico, CA — Sierra Nevada Brewing Co. has long embraced the unrelenting heat of Northern California summers. Its new seasonal, FlipsideÔäó Red IPA, is an adoring sendoff to those months of river days and porch-sitting nights. Available beginning in September in 12-ounce bottles and on draught, Flipside Red IPA ushers out the mild-mannered beers of… Read more »

CHICO, CA — Sierra Nevada Brewing Co. is highlighting the best of its 2012 Beer Camp sessions with a new variety 12-pack featuring three hop-forward brews. Beer Camp is two days of hands-on beer education, recipe formulation and brewing in Sierra Nevada’s 10-barrel pilot brewery at its Chico, Calif., location.

It’s an ambitious endeavor, but Sierra Nevada Brewing will celebrate the opening of its new Mills River, N.C. brewery with one of the largest collaborative undertakings the craft beer industry has ever witnessed. The Chico, Calif.-based company announced Monday, plans to partner with 12 U.S. craft breweries on the creation of a ‘Beer Camp Across… Read more »

Kansas City, MO – Boulevard Brewing Company and Sierra Nevada Brewing Co. today announced that Terra Incognita, their first commercial collaboration, will appear on retail shelves in June. The beer was originally brewed in very limited quantities for patrons of SAVOR, a Brewers Association event held last June in Washington D.C. Terra Incognita was so… Read more »

Three top 15 craft breweries today announced the first-ever release of their canned summer seasonal offerings. Boston Beer Company, Sierra Nevada Brewing Company and Shipyard Brewing Company, ranked no. 1, no. 2 and no. 15 (respectively) on the Brewers Association Top 50 craft brewery list, plan to offer 12 oz. cans of their summer seasonal… Read more »

CHICO, CA — Today Sierra Nevada announced a video podcast series, The Brewer and the Beer Geek, that gives craft drinkers uncensored insight into the backgrounds of the brewery’s seasonal, specialty and limited release beers. To complement each beer release, a new podcast episode—around 7 to 8 minutes long—will dissect how the liquid came to… Read more »

CHICO, Calif. — Fruits harvested from monastic grounds inspire the latest collaborative beers between Sierra Nevada Brewing Co. and the nearby Abbey of New Clairvaux. The ongoing Ovila Abbey Ale series features Belgian-style ales brewed in the centuries-old abbey tradition. Now available is Ovila Abbey Quad with Plums, which features plums from the monks’ 130 acres of plum orchards, and this summer will see the release of Ovila Abbey Saison with Mandarin Oranges and Peppercorns, brewed with mandarin oranges grown at the monastery in Vina, Calif.

For the country’s second biggest producer of craft beer, the old adage of “less is more” has helped shepherd sales of its most coveted offerings. Sierra Nevada Brewing Company, recognizing that the craft beer marketplace was becoming increasingly crowded with an onslaught of new brands, created a solution to help guarantee shelf space and alleviate… Read more »

Rising demand has made it a great time to be a craft brewer, but there are still branding, marketing and financial initiatives that can help breweries succeed in the business. The interest in learning or sharing the best paths to that success is what motivated more than 130 craft brewers, distributors, and entrepreneurs to attend… Read more »

Brewbound is pleased to announce that Steve Jannuzzo, Sierra Nevada’s national account manager for convenience stores, will present at the Brewbound Session on Nov. 29 in San Diego, Calif. As detailed in a recent BevNET Magazine article, the convenience store channel has been an area of focus and growth for Sierra Nevada in particular and… Read more »