Molson Coors Beverage Company

Chicago · IL · Production - Large

Brewery news

BeerBoard: Beer Fumbles NFL Opening Weekend 2025; Draft -7%, Package -8%

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

The Key to Better Distributor Relationships? Survey Says Simplification & Focus

What do distributors want in 2025? A survey of 173 distributors from across the U.S. found that middle-tier leaders are seeking simplification and focus in programs, among other key traits. Those answers were among the takeaways from consulting firm Tamarron’s 27th annual Brewer Partnership Compass survey.