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Molson Coors Beverage Company
Chicago · IL · Production - Large
Brewery news

Big Beer ‘Corntroversy’ Case Dismissed in A-B’s Favor
A judge has ruled in favor of Anheuser-Busch InBev and dismissed the deceptive advertising lawsuit Molson Coors (then-MillerCoors) filed against the world’s largest beer manufacturer over its 2019 Super Bowl campaign.
Big Beer Craft Volume Increases +2%, to 8.6M Barrels in 2021; New Belgium Cross 1M Barrel Mark, A-B Craft 2.7M Barrels
Large regional breweries that fall outside of the BA’s definition of a craft brewer collectively produced more than 8.64 million barrels of beer in 2021, a +2% increase on a comparable basis, according to data provided by the trade organization. The BA excludes companies that are at least 25% owned by a larger brewing company from its craft brewery data set and sets a production ceiling for BA-defined craft brewers at 6 million barrels.

Brewbound Podcast: Molson Coors’ Craft Beer Strategy
Molson Coors appointed Jeff Agase to lead its craft beer division, Tenth & Blake, on May 11. Agase joins the Brewbound Podcast to share his vision for the division, where it fits within Molson Coors’ premiumization efforts, and how the company views M&A.
On-Premise Update: Volume Declines for Third Consecutive Period, per BeerBoard; Festivals and Increased Travel Provide Bev-Alc Opportunities, Says CGA
On-premise volume declined for the third consecutive period, decreasing -1.9% over the weekend of May 5-8 compared to the weekend before, according to the market research firm BeerBoard.

Molson Coors Appoints Jeff Agase as Leader of Tenth & Blake Craft Beer Division
Molson Coors has named beer industry veteran Jeff Agase as the new head of its craft division, Tenth & Blake.
Molson Coors to Release Simply Spiked Lemonade in June
Molson Coors Beverage Company announces that Simply Spiked Lemonade, the highly anticipated new lineup of full-flavor alcohol beverages inspired by the country’s no. 1 chilled juice brand, will arrive on shelves this June.
Molson Coors Reports Net Sales +16.7% in Q1 2022 on Higher Pricing and Premiumization
Cycling a soft first quarter of 2021, Molson Coors Beverage Company reported a +16.7% increase in net sales, to more than $2.2 billion, in Q1 2022, the company reported today.
New Products: Two Roads to Launch First Non-Alc Beer; Downeast Releases Vodka Soda RTDs
Two Roads Brewing Co. is getting into the non-alcoholic beer space with Non-Alcoholic Juicy IPA, the first NA beer offering from the Stratford, Connecticut craft brewery.

Stone Seeks Added $284M in Trademark Infringement Case; Molson Coors Attempts to Block Permanent Injunction
The Stone-Molson Coors trademark infringement legal saga continues to play out in a series of post-trial motions. This week, each side has filed motions, with Stone seeking additional damages on top of its $56 million jury award, and Molson Coors attempting to block Stone’s request for a preliminary injunction earlier this month.

Last Call: Stone Chases Attorneys’ Fees; Brewers Association Honors Mentors; BI Begins ‘Comprehensive Search’ For New CEO
Stone Brewing Company has filed a motion to recoup attorneys’ fees after winning a $56 million judgment against Molson Coors for trademark infringement, according to court documents filed earlier this week.
People Moves: Stony Creek Appoints CEO, VP of Sales; Dave Mevoli Named Fishers Island Lemonade COO
Branford, Connecticut-based Stony Creek Brewery has hired Anheuser-Busch InBev sales and marketing vet Dan Shannon as CEO and David Morrice as VP of sales. Dave Mevoli has joined ready-to-drink (RTD) canned cocktail maker Fishers Island Lemonade as chief operating officer.

Tenth and Blake Leader Paul Verdu Exits Molson Coors
Molson Coors’ craft beer division leader, Paul Verdu, has exited the company, president of emerging growth Pete Marino announced in a company email yesterday. Verdu’s last day at Molson Coors was Monday.
Molson Coors Beverage Company Launches Five Trail Blended American Whiskey In Wisconsin
Molson Coors Beverage Company, the iconic beer producer with a two century foothold in the industry, announces the expansion of its first-ever whiskey, Five Trail Blended American Whiskey, into Wisconsin.

Stone Brewing Files for Permanent Injunction Against Molson Coors, Seeks to Cease Production and Distribution of Infringing Keystone Light Packaging
Stone Brewing Company has filed its first post-trial motion seeking a permanent injunction to prevent Molson Coors from “ongoing infringement of the Stone trademark” in the wake of its $56 million jury award following last month’s trademark infringement trial.