Molson Coors Beverage Company

Super Bowl LVII is about a month away, and Molson Coors is in the competitive spirit. Molson Coors CMO Michelle St. Jacques and U.S. sales and distributor operations president Brian Feiro sent a memo to distributors early this morning, announcing its Big Game play.

The COVID-19 pandemic quickly changed how and where consumers search for products, including beverage alcohol.

Molson Coors announced today that it is phasing out its interests in both ready-to-drink coffee and CBD beverages, with emerging growth leader Pete Marino acknowledging that “not every project or innovation will meet our ambitions.”

Executives from Anheuser-Busch InBev (A-B), Molson Coors Beverage Company and Constellation Brands all championed core beer during Beer Marketer’s Insights’ Beer Insights Seminar Monday in New York City.

Molson Coors CEO Gavin Hattersley declared the U.S. consumer “remains resilient,” as trade up to premium offerings continues and there aren’t signs of “significant channel shifting,” during the beverage-alcohol producer’s Q2 earnings report today.

More than 300 people gathered in Chicago Wednesday for the Alliance For Women in Beer’s inaugural in-person event.

Constellation Brands continues to be the golden child for distributors with the growth of its Mexican imports, Goldman Sachs analyst Bonnie Herzog reported in her Q3 “Beverage Bytes” survey.

With spirit-based, ready-to-drink versions of popular hard seltzers on the way, has the era of the RTD trade-ups officially arrived?

As Molson Coors sales chief Kevin Doyle prepares to retire after nearly 40 years, the company has promoted two sales executives as part of its succession planning. Chief commercial solutions officer Jeff Long will be promoted to chief customer officer, a role that incoming U.S. president of sales and distributor operations Brian Fiero will vacate upon Doyle’s retirement at the end of the year.

Topo Chico’s fated move into hard spirits is coming in 2023, via Molson Coors. On the heels of the fast-growing Topo Chico Hard Seltzer brand, Molson Coors will launch a spirit-based version of Topo Chico in key markets, such as the southwest and southeast and parts of the Midwest.

Hard seltzers ended the summer season down -5.5% year-to-date through September 10 in multi-outlet plus convenience channels, as the segment continues to battle tough comps of years past, financial services firm Jefferies reported, citing NielsenIQ data.

The question of when Molson Coors’ wholesaler partners would be able to use Yellowstone branding on point-of-sale items for Coors Banquet was finally answered during last week’s convention in Nashville. The answer: today (September 26).

The main stage show at Molson Coors’ 2022 distributor convention officially kicked off earlier this week with company leaders sharing how the revitalization plan launched three years ago is working. Molson Coors CMO Michelle St. Jacques gave a high-energy speech, while channeling the wisdom of a Nashville icon, Dolly Parton.

Bent Water Brewing Company has promoted Joe Companion to VP of sales, after fewer than eight months with the Lynn, Massachusetts-based brewery.