Molson Coors Beverage Company

Molson Coors will cross the Chicago River next summer when its global headquarters moves to a new location at 320 S. Canal Street.

Molson Coors recorded both top- and bottom-line growth – in addition to volume declines – in Q1 2023, the company announced today.

A federal judge has dismissed a proposed class action lawsuit alleging that Topo Chico Margarita Hard Seltzer is deceptively labeled because it is fermented and lacks tequila.

Molson Coors Beverage Company (NYSE: TAP; TSX: TPX) has filled 400,000 cans of water at its brewery in Trenton, Ohio in anticipation of providing aid to communities across the country affected by hurricanes, tornadoes, winter storms, wildfires and other emergencies in the year to come.

Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.

Molson Coors Beverage Company (NYSE: TAP; TSX: TPX) is donating approximately 50,000 cans of water to assist Arkansas residents as the state recovers from a series of devastating tornadoes in late March.

The next popular non-alcoholic beverage brand to crossover into alcoholic beverages is SunnyD. Plus, new offerings from Molson Coors’ Simply Spiked, Bud Light Seltzer, and Jim Beam and Boston Beer.

Molson Coors has created a new commercial division for the U.S. and Canada that chief marketing officer Michelle St. Jacques will lead as chief commercial officer effective March 1, the company announced.

Some of the extra marketing spend Molson Coors promised during its Q4 earnings call with investors this week is already coming to fruition.

Molson Coors’ U.S. business ended 2022 on a weak note, as the company recorded declines in both shipments (-11.2%) and depletions (-6.8%) in the fourth quarter, according to the company’s Q4 and full-year 2022 earnings report.

Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.

Deepening its commitment to the city of Milwaukee, Molson Coors and the Wisconsin Center District (WCD) today announced a three-year sponsorship renewal, which includes exclusive sponsorship rights of the Miller High Life Theatre, UW-Milwaukee Panther Arena and the Wisconsin Center.

Total beer category dollar sales at off-premise retailers reached more than $44.6 billion in 2022, according to the market research firm IRI.

Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”