Harpoon Brewery

This week on Brewbound Frontlines, an expert panel of marketers will discuss how they have changed the way breweries communicate with consumers during the first seven months of the COVID-19 pandemic.

After a well-received launch, Harpoon Brewery will stagger sales of its seasonal collaboration variety pack with Dunkin’ Donuts, due to a short supply of cans. “Demand for this package has significantly exceeded expectations,” Dan Kenary, CEO of Harpoon’s parent company, Mass. Bay Brewing Company, told Brewbound.

Summer is coming to a close for Harpoon Brewery and Polar Beverages’ hard seltzer brand. Initially dubbed Arctic Summer when the brand launched in April 2019, the two Massachusetts-headquartered companies are rechristening the hard seltzer line as Arctic Chill in order “to reinforce year-round enjoyment.”

Harpoon Brewery and Dunkin’ are at it again, launching a series of new coffee and—for the first time—donut-infused beers for fall.

This football season will likely see more fans watching couch-side than from the sidelines, so to help give them something new to sip on while they finalize their draft picks for an unconventional football season, Harpoon Brewery launched a limited edition mix-pack: Fantasy League, which features four recreational session beers and plenty of modern hops.

Harpoon Brewery parent company Mass. Bay Brewing has disbanded its distributing company and sold the rights to sell its products in the Boston area to Randolph, Massachusetts-based Burke Distributing.

Few things create wonder like a giant rainbow, but the latest beer from Clown Shoes comes close. Clown Shoes announced today its first-ever beer made with terpene additions, Rainbows Are Real.

Harpoon Brewery announced today that it’s giving its flagship IPA a makeover. While its recipe hasn’t changed, Harpoon IPA is getting bold new packaging that better reflects the fans who drink it and the employee owners who make it, complete with illustrated scenes of the two cities it calls home: Boston and Windsor, Vt.

The COVID-19 pandemic has altered nearly every facet of life and commerce, but one particular area stands to be gutted more than almost any other: large scale events. In the beer industry alone, event casualties are numerous, as the Brewers Association has now canceled three of its marquee events.

While many taprooms across the country are closed for on-premise consumption, Craft’d Company, a Boston-based craft beer events company, has launched Virtual Beers with the Brewers. The live stream guided tastings give viewers the opportunity to learn about, interact with and support the breweries in their communities and beyond.

Harpoon Brewery is teaming up with another local New England distillery to join the fight against COVID-19 by producing and distributing hand sanitizer for workers on the frontlines.

With mandated shutdowns of bars, restaurants and taprooms in more than 20 states and voluntary closures in many others, the novel coronavirus has forced craft brewers to get creative in getting their beer to consumers.

For those winding down from a long day or gearing up for an even longer night, Harpoon Brewery is launching the perfect choice for both: Harpoon DragonWeisse, a slightly tropical alternative to your typical light beer, with a distinctive ruby red color.

The Harpoon Brewery was founded in 1986 by beer lovers who wanted more and better beer options. When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. Harpoon’s line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases. In 2014, Harpoon became an employee-owned company.