An exciting new Flavor Adventure is here just in time for summer: UFO Blueberry Lemonade, brewed with the essence of Polar Seltzer’ade Blueberry Lemonade.

Harpoon Brewery’s newest summer seasonal offering, a Miami-inspired gose, is now available. Harpoon Lime-y Vice is tart and lime-y up front, with a delicately salty, slightly spiced crisp finish

UFO Pink Lemonade is available now through August on shelves, in twelve-ounce cans and bottles, and on tap.

It’s island time! The daring minds behind UFO Beers have brewed a new juicy, refreshing, golden unfiltered offering inspired by the tropics: UFO Pineapple. Available year-round, this wheat beer has a luscious burst of tropical flavor that makes an escape to paradise that much easier! UFO Pineapple is on shelves – and on tap – now.

As Sunday’s Super Bowl matchup between the New England Patriots and the Philadelphia Eagles unfolds on the field, Anheuser-Busch InBev will be attempting to capture viewers’ attention by running six ads during the commercial breaks.

Yards Brewing Company will take their role as Philadelphia’s Brewery to a whole new level as the city prepares to win their first championship in the modern football era on Sunday, February 4 at 6:30 p.m. against the New England Patriots.

UFO Beers welcomes a brand-new flavor adventure for spring: UFO Apricadabra.

Adnams, the Suffolk brewer and distiller, has entered into an exclusive distribution partnership with Crafted Exports, the international distributor of American craft beers and spirits.

Mass Bay Brewing Company, maker of the Harpoon and UFO brands, today announced the purchase of Massachusetts-based contract brand Clown Shoes. Specific financial terms of the deal were not disclosed, however Mass Bay Brewing co-founder and CEO Dan Kenary told Brewbound that his company had acquired 100 percent of Clown Shoes’ assets.

On a recent visit to Connecticut, Dan Kenary, the co-founder and CEO of Boston’s Harpoon Brewery, discovered that 60 percent of the unrefrigerated beers at one retail account did not have code dates. “That’s shameful,” he exclaimed to roughly 200 beer industry professionals attending last week’s Brewbound Session business conference in New York City.

Brewbound is pleased to welcome Dan Kenary, the co-founder and CEO of Harpoon Brewery, to the Brewbound Session Summer 2017 stage on June 15 in New York City.

Continuing its foray into the booming artisanal liquor scene, Boston’s Seaport Hotel has released a new Harpoon Brewery barrel-aged porter using Angel’s Envy barrels. Beginning in 2014, the unique relationship between Angel’s Envy and the Seaport Hotel has resulted in the creation of three private barrel bourbons blended by staff at the Seaport Hotel exclusively for the hotel’s restaurant, TAMO Bistro + Bar. The Seaport Hotel is now bursting onto the craft beer stage with its new Barrel-Aged TAMO Vanilla Bean Porter that is sure to turn heads.

In this week’s distribution roundup: Cigar City expands distribution to New Jersey; New Holland and Pabst kick off their nationwide distribution agreement; Harpoon’s UFO Beer lands in Minnesota and Catawba Brewing enters Georgia.