Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

RTD Growth Not Slowing, Causing ‘Alarming Downturn’ in FMBs

RTD Growth Not Slowing, Causing ‘Alarming Downturn’ in FMBs

“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).

A Round With: American Homebrewers Association Executive Director Julia Herz on Independence, Reviving Homebrew Con

A Round With: American Homebrewers Association Executive Director Julia Herz on Independence, Reviving Homebrew Con

In this week’s edition of A Round With – our Q&A with industry leaders, created exclusively for Brewbound Insiders – AHA executive director Julia Herz chats through the organization’s next chapter (including the return of Homebrew Con), why homebrewing is important for the industry and what’s still exciting her in beer.

Press Clips: Trump’s New ‘Universal’ Tariffs; Wiseacre Acquires Bearded Iris; Rogue Partners with US Beverage

Press Clips: Trump’s New ‘Universal’ Tariffs; Wiseacre Acquires Bearded Iris; Rogue Partners with US Beverage

The Trump administration has imposed a “universal” tariff on every country for goods imported into the U.S., with a 10% baseline for those that the U.S. holds a trade surplus – meaning the U.S. exports more than it imports – and 15% for those the U.S. runs a deficit. The latter amounts to around 40 countries, with 26 countries facing tariffs higher than 15% rate.

Beer in a ‘Cautionary Holding Pattern’ as July BPI Improves, But Remains in Contraction

Beer in a ‘Cautionary Holding Pattern’ as July BPI Improves, But Remains in Contraction

Beer ordering remained in contraction in July, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA). Total beer and all but one beer segment were in contraction in July, according to the survey, which asks wholesalers if they are ordering more or less product each month compared to the month before.

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Bev-alc scans improved in the latest week (data ending July 20), with dollar sales increasing 3% week-over-week (WoW) in Circana-tracked off-premise channels, the market research firm shared in its latest report.

Circana Midyear Scans: Craft Dollar Sales -4.7%, Volume -6.3%; Declines Ease in L4W

Circana Midyear Scans: Craft Dollar Sales -4.7%, Volume -6.3%; Declines Ease in L4W

Craft remained in the red in the last four weeks (L4W, data ending July 13), with dollar sales (-4.7%) and volume, measured in case sales, (-6.3%) in Circana-tracked off-premise channels (multi-outlet plus convenience) both failing to keep up with 2024 comps. However, craft’s declines decelerated compared to the previous L4W (data ending June 15), when dollar sales were down 6.7% and volume declined 8.4%.