Sales data is out now showing the first week of the conservative-led boycott of Anheuser-Busch InBev’s Bud Light brand following the world’s largest beer maker’s March Madness activation with Dylan Mulvaney, an influencer who documents her life as a transgender woman.

This week was a bit of deja vu, from non-alcoholic beer and higher ABV products aimed at convenience stores, to building out brand families and making partnerships, to filling out distribution maps.

Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.

Deschutes Brewery is moving production of its non-alcoholic beer in-house with an investment in Sustainable Beverage Technologies’ BrewVo equipment at its production facility in Bend, Oregon.

Lawson’s Finest Liquids is continuing to build its Sunshine family. The latest addition to the family is Hazy Rays IPA, a 5.3% New England IPA, available starting this week in 16 oz. can 4-packs, 12 oz. can 12-packs and on draft across the company’s nine-state footprint.

As the craft beer segment matures and sales slow, a lot of brewers are trying to figure out the path forward. That seemed to be the unofficial theme of the week.

Constellation Brands’ beer business topped $7.456 billion in net sales, an +11% year-over-year increase (YoY), during its 2023 fiscal year, which ended February 28, the company reported today during its full-year and fourth-quarter earnings report.

California Black-owned breweries Full Circle Brewing and Speakeasy Ales & Lagers announced a merger today that the companies say will create the largest Black-owned brewing company in the U.S.

The name Bevana has popped up in several brewery partnership announcements over the last couple of years. The Newton, North Carolina-based company has partnered mostly with companies in the southeastern U.S. Deciphering what Bevana does isn’t easy. Aaron Gore, Bevana senior director of business development, admitted that the platform has been “willfully vague” in the past about its services.

Nearly five years after it opened, Diageo will cease the majority of production later this spring at what was its first Guinness production brewery in the U.S. since 1954.

The job cuts in the tech sector have finally touched beverage-alcohol. Drizly, the Uber-owned alcohol e-commerce delivery platform, underwent “company wide” layoffs that affected around 100 roles. Brewbound’s Zoe Licata first to reported.

The Federal Trade Commission (FTC) has begun an antitrust investigation into Southern Glazer’s Wine and Spirits, reviewing how the nation’s largest alcoholic beverage distributor may have favorably priced wine and liquor that advantaged larger retailers, according to Politico, citing three anonymous sources “with knowledge of the probe.”

Dogfish Head co-founder Sam Calagione has been hitting the road to promote the company’s new year-round offering Citrus Squall, a higher ABV beer-cocktail hybrid, and its spirits-based canned cocktails at retailers across the country.

Jerry Steinman, the founder of beer industry trade news source Beer Marketer’s Insights, died at age 99 on March 25.