Low-ABV IPA maker Dad Strength is poised to disrupt the beer category, according to recent investor and Shark Tank star Robert Herjavec.

Outgoing National Beer Wholesalers Association chair Rebecca Maisel stressed the importance of distributor independence from “undue supplier influence” in making business decisions, during her opening remarks at the trade group’s 88th annual convention in Las Vegas.

THC seltzers, local sports partnerships and growing Boulevard’s new No. 1 brand are among the highlights of Duvel USA’s 2026 distribution convention, featuring skits mimicking popular movies and TV shows. The big news coming out of the meeting is Boulevard’s addition of THC-infused seltzers under its Quirk line.

B3 Beverage Company is adding Heavy Seas Beer, Maryland’s biggest craft brewery, to its growing platform, the companies announced Thursday.

Tilray Brands’ 2026 first quarter – covering the all-important summer selling season – was “flat” due to the cannabis and craft beer platform’s Project 420 cost-savings initiative, Tilray chairman and CEO Irwin Simon shared Thursday during a call with investors and analysts.

Long-time Anheuser-Busch InBev sales leader Jake Kirsch will take over as president of its U.S. beyond beer business, effective January 1. Kirsch supplants Fabricio Zonzini, who has led the division since November 2019.

Beer is in the midst of “a fun crisis,” New Belgium Brewing CMO Rebecca Dye Yonushonis declared during the company’s distributor convention in Fort Collins last week.

A pair of Iowa craft breweries are formalizing their existing partnership. Waterloo-based SingleSpeed Brewing is acquiring the intellectual property of Coralville-based Backpocket Brewing and its sibling brand Peace Tree Brewing.

A key c-suite executive is departing Molson Coors as new president and CEO Rahul Goyal realigns the company’s leadership team and organizational structure, unwinding its Americas Commercial Organization.

It’s time for one of golf’s greatest traditions, as the sport of the people (who have a lot of money) tees off all weekend with the biennial Ryder Cup. The PGA is actually making all food & drink free of charge this weekend (don’t tell Justin – I told him hot dogs were on me for his birthday). Although the … $750 tickets for the weekend sadly do not cover booze.

The sharks were biting on low-ABV on the season premiere of ABC’s Shark Tank. Dad Strength, the maker of 2.9% ABV IPAs, generated interest from four of the show’s investors.

Heineken N.V. has struck a deal to acquire Florida Ice and Farm Company S.A. (FIFCO) in Central America and Mexico, the companies announced Monday.

Molson Coors named long-time chief strategy officer Rahul Goyal as the company’s new president and CEO, succeeding Gavin Hattersley who announced in April plans to retire at the end of the year.

Charlie Sheen is the latest celebrity wading into the non-alcoholic beer business. The Hollywood star has teamed up with Barrel One Collective’s Harpoon Brewery and “innovation brand shop” The Silent Group to create Wild AF Brewing.