Boston Beer Company CMO Lesya Lysyj will step down from her role, effective March 6, according to an 8-K filing with the U.S. Securities and Exchange Commission.

On a night when 23% of the Super Bowl ads promoted AI, Americana and beer came out on top in USA Today’s Ad Meter rankings.

Creature Comforts co-founder Chris Herron quietly assumed the CEO role of intoxicating hemp beverage brand Climbing Kites a year after joining the company, the company shared last week. Herron’s promotion comes as Climbing Kites prepares to expand its beverage offerings in line with product trends across bev-alc.

A pair of family-operated blue/gold network North Carolina distributors are merging to form United Carolina Beverages.

Ball Corporation’s North American can supply is essentially sold out in 2026, new CEO Ron Lewis shared during the company’s full-year and Q4 earnings call Tuesday.

Garage Beer is getting in the big game. The Kelce-brothers-backed lager brand has made a regional Super Bowl LX ad buy in Philadelphia with a spot that pokes the big game’s most prominent beer advertiser, Anheuser-Busch InBev’s Budweiser.

This March, Owl’s Brew will launch Spiked Pop (4.8% ABV), a new flavored malt beverage (FMB) line into the re-emerging hard soda market.

Pieces of Rogue Ales & Spirits’ business will be sold during an estate auction on March 7, according to a filing in the U.S. Bankruptcy Court for the District of Oregon.

Point Blank Distributing will lay off 177 employees once the sale of the Oregon-based distributor to Columbia Distributing is completed in late March, according to a Worker Adjustment and Retraining Notification (WARN) Act filing made Thursday with the state.

Modern Times Beer and Ashland Hard Seltzer parent company Wings & Arrow has named Wes Van De Vort as CEO.

Pac-Northwest wholesaler Columbia Distributing has struck a deal to acquire Point Blank Distributing, adding around 1 million cases to its annual case load of 60 million cases.

Convenience store retailers offered an optimistic outlook on 2026 beverage sales in Goldman Sachs’ Q4 Beverage Bytes retailer survey, which represents roughly 28% of the c-store channel (around 42,000 retail locations).

A former Rogue Ales & Spirits employee has filed a lawsuit against the now-shuttered craft brewery’s parent company, Oregon Brewing, for allegedly violating the WARN Act.

Dedicated gluten-free beer maker Ghostfish Brewing has purchased the brewing assets of the former Pike Brewing production facility in Seattle, acquiring the lease for the 26,000 sq. ft. space from Fremont Brewing.