Craft beer industry videos
It’s a frigid Monday morning in March and The Portsmouth Brewery doesn’t even open its doors for another hour, but the line already stretches around the block. It started forming outside the brewpub’s doors at around 2 a.m. — eight hours ago. March Madness? Nope. Kate the Great is coming.
Last month, Brewbound.com sat down with Heavy Seas Brewing Owner Hugh Sisson to discuss the company’s position in an ever-widening craft beer landscape. Sisson offered up some interesting viewpoints on the barrage of emerging startup breweries, the craft beer drinkers’ palate and his company’s own plans for 2012.
MillerCoors today announced it would be re-launching its its low-calorie brand, Miller64. The brand, previously MGD 64, features a refreshed look and will be supported with new advertising campaigns. You might remember when the company rolled out MGD 64 Lemonade last summer, but discontinued it after just three months on the shelves.
Two craft breweries have released some very well-produced marketing videos this month. Earlier this week, Sixpoint Brewery unveiled its new website and featured a fresh video that tells the story of its newest beer, Resin. In the video, Sixpoint President Shane Welch breaks down the anatomy of a hop cone, likening it to a pine… Read more »
ESCONDIDO, CA – Stone Brewing Co. is releasing its first collaboration beer of 2012—dubbed “Bear Republic ? Fat Head’s ? Stone TBA”—which begins rolling out to select regions today. This particular beer pays homage to a relatively little—known beer style called Texas Brown Ale, which, strangely enough, has its roots in California. It originated as… Read more »
It’s a fresh-pressed acquisition that has the beer world buzzing. When Tenth and Blake, MillerCoors’ craft and import division announced the purchase of Crispin Cider earlier this month, the cider channel received instant validation. And the category is growing in popularity amongst both the big domestic players and small upstarts.
The beer, a low-alcohol gose-style, is appropriately named “Samuel Adams Boston 26.2 Brew” and it’s being made specifically for Boston Marathon runners. The nation’s largest craft brewer, Boston Beer Company, today announced a partnership with the Boston Athletic Association (B.A.A) making the brewers of Samuel Adams beers the official beer sponsor of the 116th Boston… Read more »
Earlier this month, Brooklyn Brewery President Steve Hindy visited the Harpoon Brewery in Boston to settle a Super Bowl bet. At the event, Brewbound.com spoke to Hindy about the state of the craft beer industry, rising ingredient costs and how the hundreds of small startups will fare in a competitive marketplace.
Alaskan Brewing is making a few changes to begin 2012. The company, currently distributed in just 12 states across the U.S., will begin sending beer to the Lone Star State through Ben E. Keith Beverage Distributors. In a press release, Ben E. Keith specialty beverage manager Kevin Nettleton commented on the move.
With the help of eight new 300-barrel fermentation tanks, Boulevard Brewing has bought itself a few years of capacity before it undergoes a much larger expansion to “Cellar Five,” the main brewhouse. The current $3 million dollar expansion — it should be complete in April — is a far cry from the estimated $20 million… Read more »
The cider category is officially hot. MillerCoors’ craft and import division, Tenth and Blake, announced today the purchase of Crispin Cider. The category has been receiving lots of attention as of late, even being described as ‘the next craft beer,’ by some beverage industry members.
WHITEFISH, MT — The second annual Black Star Beer Barter held outside the Great Northern Brewery was an event that the town of Whitefish, Montana may never forget. Contestants traveled in from as far as the South Pacific and Portland, Oregon to compete for their chance at a year’s supply of Black Star beer. It… Read more »
It’s based in a popular ski region, but Westminster, Mass.-based Wachusett Brewing Co. reached all the way to sun-splashed Bermuda to invest in a canning line. The brewery acquired its new equipment from a Coca-Cola plant on the island. It is capable of processing 800 12 oz. cans per minute.
MILTON, DE – Clay is the perfect material for capturing time in a bottle. As molecular biologists have discovered by unearthing ancient tombs, organic residue trapped in porous chards of pottery reveals quite a bit about what our ancestors drank on the special occasions of burial feasts.
