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Craft beer industry news.

Mike’s Hard Lemonade Seltzer Hits Retail; RBC Believes Hard Seltzer Could be 17-20% of Beer by 2025

Mike’s Hard Lemonade Seltzer Hits Retail; RBC Believes Hard Seltzer Could be 17-20% of Beer by 2025

The lemonade seltzer competition is picking up, as White Claw maker Mark Anthony Brands announced today that its Mike’s Hard Lemonade Seltzer brand extension is now hitting retail shelves nationwide. Meanwhile, RBC Capital’s Nik Modi recently shared a study that found the hard seltzer segment “is far from its peak and could grow another 150% by 2025.”

Dos Equis Donates to Restaurant Workers’ Community Foundation

In a charitable promotion extending through June 2021, Dos Equis® will match every purchase with a $1 donation to Restaurant Workers’ Community Foundation. Beer drinkers will know that when they purchase Dos Equis®, they are doing a ‘Dos of Good’.

Celeb & Activist Jeannie Mai Joins Owl’s Brew as Chief Brand Officer

Owl’s Brew, the leader in tea-based spiked and sparkling beverages is thrilled to announce that Jeannie Mai, Emmy-Award winning host and anti-trafficking activist, will be joining the team as Chief Brand Officer, assisting with new product innovations and overall brand strategy.

Big Drop Launches in US with Non-Alcoholic Beers Brewed in Chicago

Big Drop Brewing Co., the world’s first craft brewery dedicated to non-alcoholic beer, makes its U.S. debut, brewing its most-popular NA beers in Chicago. Big Drop is recognized for its naturally brewed NA beers that stand shoulder-to-shoulder with full-strength beers, offering a new world of options for beer lovers.

Honcho Launches Low-Calorie, Spiked Agua Frescas

Honcho, created by the makers of Common Cider, is making a splash with its new line of spiked agua frescas combining all-natural fruit nectar, fresh water sourced from the Sierra Mountains, and Honcho’s unique tropical fruit wine recipe.

Bale Breaker Launches Limited Release Collaboration Series Frenz

Bale Breaker Brewing Company, a family-owned brewery located in the beautiful Yakima Valley, today announces the launch of their newest limited release series: Frenz, a series of collaborative beers with their peers in the brewing industry.

Boston Beer Hands Out 2020 Bonuses to Top Execs, Sets 2021 Salaries

Boston Beer Hands Out 2020 Bonuses to Top Execs, Sets 2021 Salaries

Boston Beer Company announced a truly sweet round of bonuses for its top executives last week, as well as their 2021 salaries. The SEC filing also revealed that Boston Beer hired consulting firm Frederic W. Cook & Co. last year to review the total compensation being paid to CEO Dave Burwick.

Hairless Dog Brewing Company Expands Distribution to Colorado

Hairless Dog Brewing Company is expanding its footprint to include Colorado after announcing partnerships with Culture Beverage. The company recently announced the additions of Ohio, Kentucky and Tennessee to its map