Throughout the month of December, Miller High Life will celebrate the brand’s rich heritage and the holiday spirit by airing three vintage television spots from the acclaimed “High Life Man” campaign. The three television spots, “Alternative Fuels” (2003), “Waiting” (1999) and “Pondering” (1999), originally aired as part of the “High Life Man” campaign. Each of these ads captures the brand’s personality, highlighting its humor, authenticity and the notion that High Life is a simple, no-frills beer.
Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD) today announces the launch of four Global Smart Drinking Goals, deepening its commitment to implement effective and collaborative solutions to reduce the harmful use of alcohol. The new goals, to be achieved by the end of 2025, demonstrate an evolution in the company’s approach to responsible drinking, from helping to raise awareness of alcohol responsibility to positively changing behavior by investing in longer-term, evidenced-based approaches to reduce harmful drinking, including underage drinking, binge drinking and drink driving.
Boston Beer’s newest creation, Rebel Raw – a hazy, 10 percent double IPA clocking in at 100 IBUs – has finally hit retail shelves. Brewed with six pounds of hops per barrel, Rebel Raw – which is packaged in 16 oz. cans and sold in four-packs — is by far the hoppiest beer Boston Beer has ever produced. It’s also unfiltered and being marketed with a 35-day shelf life to promote freshness.
On Thursday, December 31, pioneering nanobrewery Saint Benjamin Brewing Company will debut Bonne Année, the second-annual batch of what is sure to become a time-honored annual tradition of New Year’s Eve beers. Bonne Année will be released each New Year’s Eve in kegs, with a portion of each year’s brew reserved and bottle-conditioned for 365 days, to be released the following year along with the new batch, giving beer lovers a festive alternative to champagne and a memorable way to honor the transition from one year to the next. Brewer Christina Burris hopes that fans will “ring out the old with the old and ring in the new with the new” each year.
Upper Hand Brewery is excited to announce that Yooper Ale will soon join the brewery’s year-round portfolio of bottled beers. Currently only on draught, it will be available in bottles beginning in January.
Hi-Wire Brewing is set to release the newest offering from its South Slope Specialty Brewery (197 Hilliard Avenue, Asheville, NC) run by Head Specialty Brewer, Jonathan Parks. A fruit-forward 11.3% ABV beer, this American style Golden Strong Ale was made using fresh guava, papaya and mango.
2 Towns Ciderhouse releases its 2013 Pommeau this week—a port-style cider perfect for capping off a feast or sipping fireside. This 19% ABV cider yields notes of dried apricot, oak-barrel character and subtle hazelnut, as well as aromas of crème brulee and light tobacco. Pommeau was previously produced by 2 Towns’ sister company, Traditions Ciderworks. Past vintages were honored with multiple awards from the Great Lakes International Cider & Perry Festival and Sip Northwest Magazine’s Best of the Northwest.
Somerville Brewing Company, makers of Slumbrew beer, is set to begin packaging its line of beers in 4-packs of 16 ounce cans. The first cans will be available Friday, December 11th at the brewery’s two locations in Boynton Yards and Assembly Row in Somerville, MA. Initially, Flagraiser IPA, Trekker Trippel and the brewery’s new hazy IPA called Luma Luma will be available, but the rest of the Slumbrew offerings will be packaged in cans as production continues over coming months.
ASHEVILLE, N.C. — Highland Brewing Company today announced it will release its new, year-round West Coast-style IPA on Jan. 4, 2016. It is the first of 12 new beers the 22-year-old brewery will debut in 2016. Highland will release two other year-round beers, three new seasonals, two new Warrior Series beers and four Kinsman Project… Read more »
Fresh, innovative and delicious. That’s the mantra behind Common Cider, an artfully crafted line of ciders making waves on the west coast. Previously sold exclusively in glass bottles, the company recently expanded its packaging to include Rexam’s 12 oz. Sleek® cans for its top selling flavors – Blood Orange Tangerine and Hibiscus Saison.
A number of beer industry stakeholders gathered in front of Congress Tuesday to discuss what impact, if any, a merger of the world’s two largest beer companies would have on the U.S. beer landscape. In a prepared statement before the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights, A-B InBev CEO Carlos Brito shared his company’s outlook on the deal and explained how the transaction would benefit consumers and enable A-B to better compete in foreign regions.
Hard cider has always faced an uphill battle for attention, one that has required entrepreneurs in the space to convince both consumers and retailers that fermented apples should be on the menu. In recent years, cider companies have enjoyed healthy growth. But now a new competitor, hard soda, has entered the fray, and it’s got some cider makers worried about their ability to maintain their position on the shelf.
New Belgium Brewing is going into uncharted territory. Blackberry Barley Wine is the brewery’s latest Lips of Faith offering and New Belgium’s first foray into the barley wine category. The imaginative brewers at New Belgium bring the elegant spirit of a classic English barley wine to the 21st century with this ale brewed with fresh blackberries.
W.M. Sprinkman Corporation (WMS) is proud to announce and welcome Graham Broadhurst as the Director of Brewery Operations. Graham will be responsible for sales leadership, product development and overall management of the Sprinkman Brewing System division of WMS.
