Somerville Brewing to Introduce Cans


Somerville, MA — Somerville Brewing Company, makers of Slumbrew beer, is set to begin packaging its line of beers in 4-packs of 16 ounce cans. The first cans will be available Friday, December 11th at the brewery’s two locations in Boynton Yards and Assembly Row in Somerville, MA.

Initially, Flagraiser IPA, Trekker Trippel and the brewery’s new hazy IPA called Luma Luma will be available, but the rest of the Slumbrew offerings will be packaged in cans as production continues over coming months.

“We’ve wanted to package Slumbrew in cans for quite some time” says founder and brewer Jeff Leiter, “We’re very excited to take advantage of many benefits to packaging in this format, but the bigger news is that we are now able to package beers we create in our new Boynton Yards location.”

The brewery began operation over this past summer, but has not packaged to-go beer except growlers until the release of its annual rum barrel-aged Yankee Swap in 22oz bombers in November. A small number of these 4-pack cans will also be released to the brewery’s distribution network.

“The release of Luma Luma in cans is especially exciting because it is the first time we have been able to bring this extremely popular beer to a wider audience,” says Caitlin Jewell, founder and creative director for the brand. “We’ve had great success with Flagraiser IPA over the years and it has a big following, but Luma Luma serves a different desire for a big and juicy IPA”, she added.

Somerville Brewing started brewing Luma Luma in October and has had some difficulty maintaining enough supply for the two taproom locations due to strong consumer demand. With the release of Luma Luma in cans, it will now put additional demand on the production of the beer and drive some expansion.

It has been a very busy year for Somerville Brewing. Only a year ago it opened its first retail enterprise called American Fresh Brewhouse at the popular Assembly Row shopping center in Somerville, which provides an all-season beer garden featuring Slumbrew beers and curated comfort food. Earlier in 2015, it opened a newly constructed brewery complete with its own American Fresh taproom. The brewery offers the full line of Slumbrew core beers and experimental offerings, along with distinctive charcuterie and full meals. With the brewery build-out complete, the operation is focusing on maximizing production and looking toward some expansion in the coming months.

About Somerville Brewing Company

The company started as a husband-wife team driven by the motto “Make good liquids, make good friends”. Since its inception in 2011, the brewery has expanded distribution into six states, achieved annual production of over 2,000 barrels of beer and grown from 2 employees to over 35. The recent addition of two retail destinations to enjoy its core brand of Slumbrew beer with innovative food offerings, along with its own Somerville brewery location are milestones along an exciting path of growth.