How Russian River Made Pliny the Younger An Experience

How do you create a memorable event that will keep customers coming back? As creating meaningful experiences has become a bigger part of connecting to modern consumers, Russian River co-owner Natalie Cilurzo explores what’s worked and what hasn’t for the California brewery. She’ll share how the event has evolved throughout the years, how it’s connected Russian River’s fans in unexpected ways and what keeps their loyal customers coming back each year.

Transcript

Justin Kindle [00:23] Good morning, everybody. Welcome to Brewbound Live 2024. I'm Justin Kindle, the editor of Brewbound, and we are so stoked to have all of you here with us in Marina del Rey. Thank you for being here. I see a lot of familiar faces. I see a lot of new faces, so we are super happy that you're here and we've got a packed two days for you. We've got a lot of conversations, presentations, and networking, and we'll be at Firestone Walker tonight at the Propagator from 6 to 8. So we're looking forward to seeing you all there. But first we've got a lot of ground to cover today. And…

To read the full transcript, purchase a Brewbound subscription.

Related Videos