Emerging Audiences & Shifting Mindsets: Understanding Changing Drinker Demos

Lindsay Kunkle, the head of the global firm’s U.S. consultancy, will examine shifting demographics, changing consumer mindsets and emerging audiences with an eye on how these factors are relevant to beverage-alcohol producers. She will offer insights into Generation Z’s outlook on alcohol, as well as dive into the “never old mindset” of Baby Boomers as they enter longevity, the new definition of diversity ,and the growing population of adults who opt not to have children.
with Lindsay Kunkle, Director, Head of U.S. Consultancy, Foresight Factory

Transcript

Speaker 1 [00:24] I'm not going to let us go through day 2 without more data. That would not happen. Um, so everyone in this room, I would say plays some sort of part in creating and selling really delicious products, but what really matters at the end of the day is connecting with the consumers. They're the ones that are going to be buying your products. So what are those consumers thinking about? What are they prioritizing and how does that differ across? varying demographics, generations. Hopefully, we'll get some answers today from our next speaker, who is Lindsay Kunkel. She is the…

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