Welcome: Making Beer Accessible to Underrepresented Groups

Visionaries who have made beer more accessible to underrepresented groups share how bev-alc can be more welcoming, expanding the reach of and opportunities for the industry through products, philosophies and events large and small.
with Karen Hertz, Founder, Holidaily Brewing; Day Bracey, Founder, Barrel & Flow Fest; Samuel Chawinga, Co-Founder, People's Republic of South Central; Simon Chen, co-founder, Match Point Brewing

Transcript

Speaker 1 [00:23] We've known for years that Kraft's traditional consumers are looking elsewhere or leaving the segment entirely. However, the pursuit of these white-bearded but flanneled drinkers at nearly the exclusion of everyone else may have made the segment feel a little unwelcoming to anyone who doesn't fit the mold. Fixing that can seem daunting, but we've got 4 leaders who are actually doing the work to tell us all about it. So please welcome to the stage, Craig Bowers, co-founder and CEO of People's Republic of South Central here in LA, and last year's Brewbo Pitch Lam winners, Dave…

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