Suntory's Playbook for Winning the Fourth Category

Leaders from Suntory Global Spirits will share how the company plans to become the No. 1 ready-to-drink company in the world through a product portfolio of spirits-based cocktail brands, including -196 vodka seltzer and other new-to-world brands.

Transcript

Speaker 1 [00:23] Suntory has set an ambitious goal of becoming the number one global ready to drink company by 2030. To get there, Suntory is announcing today the launch of a new US based platform dedicated to malt-based RTDs and the launch of Morahai, an FMB inspired by Japan's Chewhai cocktail. Murrow High will roll out in California via Reyes in January before expanding in 2026. You can read about that now at Brewbound.com. Joining me to discuss, to discuss Suntory's aspirations are Suntory RTD Company, North America's president Satoru Shimizu, and Chief Growth Officer Christian McMahon.…

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