Open Taps: Why Draft is Beer's Biggest Opportunity

The No. 1 tap handle in the nation is “open,” meaning there are more empty draft lines than those with a brand of beer flowing through them. Beverage-alcohol producers should view this as an opportunity to make a splash in bars and restaurants across the country. National Beer Wholesalers Association VP of analytics and chief economist Lester Jones and Draftline founder and president Jennifer Hauke will discuss the opportunities in the challenged – and some say neglected – channel.

Transcript

Speaker 1 [00:21] Hello everybody. All right, now we're gonna talk about data. I love data, um, specifically talking about drafts, um, and I'm gonna start this off with something that's a little scary, um, but the number one draft handle isn't a beer, it's actually nothing. There are more empty tap handles than there are handles that are pouring actual beer through them. That's a little scary and I'm an East Coaster. I, I can be a little pessimistic sometimes, but I think we should take a more positive California view to things today, um, and say, you know, that it can be a really big…

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