Middle-Tier Mindmeld: How to Make Yourself a Priority

Middle-tier leaders from across the country will discuss what is and isn’t working in their markets, which products they’re interested in and how they’re diversifying their portfolios in a rapidly changing beverage business.They’ll share their views on the future of beer and beyond beer offerings, including how Delta 9 beverages are playing in their markets; what they’re hearing from retailers; how the battle for the cold box is shaking out and how suppliers can best work with their teams.

Transcript

Speaker 1 [00:09] Hello, everybody. Welcome back to Brewbound Live. For those of you watching at home, hope you enjoyed the, uh, award-winner interviews we've been airing and everybody else. I hope you enjoyed lunch. I hear it was great. I, uh, decided to stay away from the Japanese whiskey cause I knew I had to do this. Uh, but I'm Jasin Fonte, Brewbo managing editor, and we are gonna have a really important conversation with some of the most important people in the industry. But what's really going on in the minds of your wholesaler partners? They are quite literally your number one customer…

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