Marketing Watch: Meeting Consumers Where They Are Online & IRL

With Zech Francis, SVP Global Marketing, BeatBox Beverages; Rebecca Dye Yonushonis, CMO, New Belgium Brewing; Julie Rhodes, Strategic Business Consultant, Not Your Hobby Marketing Solutions

Transcript

Speaker 1 [00:23] OK. Hi, everybody. Welcome back. Hope your break was productive, friendly. You got some caffeine, maybe hit the bathroom, hopefully got a beer. Kind of wish I did that, but anyway, uh, our next panel, I am super excited about because the last few years have seen major shifts in almost every facet of consumer behavior, including how and where they like to interact with brands. So our next conversation features marketing leaders from two wildly successful brands who are pioneering innovative ways to reach drinkers at both ends of the online and IRL spectrum. That is in real…

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