Weekly Scans

One consistent trend through the first two months of 2026 has been the strength of ready-to-drink cocktails (RTDs).

Total bev-alc dipped back into the red year-over-year (YoY) through the last week of February, after two consecutive weeks of growth in Circana-tracked off-premise channels, the market research firm reported this week.

Despite a post-holiday decline in off-premise sales week-over-week (WoW), bev-alc’s year-over-year (YoY) growth expanded in the latest week, according to market research firm Circana.

Consumers were in the mood to celebrate love – or rather, to celebrate bev-alc – this Valentine’s Day.

Super Bowl LX bev-alc sales failed to surpass 2025 levels, but the trends aren’t as bad as they may seem on the surface, Circana EVP of BevAl Scott Scanlon reported with the latest off-premise scans.

The end of January also brought an end to bev-alc’s 2026 growth trends, according to the latest weekly report from Circana EVP of BevAl Scott Scanlon.

The ripples of green that graced most of bev-alc off-premise scans through the first few weeks of 2026 expanded to a full blown ocean in the latest week, with double-digit year-over-year (YoY) growth recorded across nearly every major category, according to the latest report from market research firm Circana.

Off-premise beverage-alcohol sales recorded a third consecutive year-over-year (YoY) increase during the week ending January 11, according to market research firm Circana’s most recent weekly scan data report.

The first off-premise scans of 2026 have arrived, and they’re signaling a positive start for bev-alc in 2026.

“A day of shopping during the Christmas week can make a significant difference” to bev-alc’s off-premise scans, according to Circana EVP of BevAl, Scott Scanlon. Total bev-alc dollar sales were up 1% year-over-year (YoY) and 12% week-over-week (WoW) in the week ending December 28, which included Christmas Day (December 25).

Last week, “holiday magic” delivered positive off-premise bev-alc trends in mid-December scans, suggesting the industry might just have a bountiful Christmas and end to 2025. However, in the latest report, “the Grinch stole the green,” according to Circana EVP of BevAl, Scott Scanlon.

Total bev-alc dollar sales fell 23% week-over-week (WoW) in an expected post-Thankgiving dive, Circana EVP, BevAl Scott Scanlon shared in the market research firm’s latest week report (data ending December 7).

Thanksgiving helped bev-alc maintain its positive growth trajectory – at least compared to earlier this fall – Circana EVP, BevAl Scott Scanlon shared in this week’s off-premise scans report.

Beer bounced back in the latest scans after a “dismal performance” in the prior week, according to Circana and the market research firm’s EVP of BevAl, Scott Scanlon.