Off-premise beverage-alcohol sales recorded a third consecutive year-over-year (YoY) increase during the week ending January 11, according to market research firm Circana’s most recent weekly scan data report.
The first off-premise scans of 2026 have arrived, and they’re signaling a positive start for bev-alc in 2026.
“A day of shopping during the Christmas week can make a significant difference” to bev-alc’s off-premise scans, according to Circana EVP of BevAl, Scott Scanlon. Total bev-alc dollar sales were up 1% year-over-year (YoY) and 12% week-over-week (WoW) in the week ending December 28, which included Christmas Day (December 25).
Last week, “holiday magic” delivered positive off-premise bev-alc trends in mid-December scans, suggesting the industry might just have a bountiful Christmas and end to 2025. However, in the latest report, “the Grinch stole the green,” according to Circana EVP of BevAl, Scott Scanlon.
Total bev-alc dollar sales fell 23% week-over-week (WoW) in an expected post-Thankgiving dive, Circana EVP, BevAl Scott Scanlon shared in the market research firm’s latest week report (data ending December 7).
Thanksgiving helped bev-alc maintain its positive growth trajectory – at least compared to earlier this fall – Circana EVP, BevAl Scott Scanlon shared in this week’s off-premise scans report.
Beer bounced back in the latest scans after a “dismal performance” in the prior week, according to Circana and the market research firm’s EVP of BevAl, Scott Scanlon.
Bev-alc had a “slight bounce” back in the latest week, with dollar sales in Circana-tracked off-premise channels increasing 1% week-over-week (WoW) in the period ending November 16, compared to the week ending November 9, Circana EVP of BevAl Scott Scanlon reported. However, bev-alc sales remained in the red compared to 2024.
As Circana EVP of BevAl Scott Scanlon put it: “The improved data from the Halloween holiday was fun while it lasted.” Scanlon’s somber comments accompanied Circana’s latest weekly off-premise scans report, in which total bev-alc dollar sales declined 4.5% year-over-year (YoY) and 6% week-over-week (WoW), for the period ending November 9.
Halloween is officially logged in bev-alc scan data and there’s no reason to be afraid, Circana EVP of BevAl Scott Scanlon wrote. During the week ending November 2, total beverage-alcohol dollar sales declined 2.3% year-over-year (YoY), but increased 4% week-over-week (WoW).
The latest weekly beverage-alcohol scan data report from market research firm Circana carried a content warning for “ugly comps.” “This week’s data needs to come with advanced warning to prepare for impact,” Circana EVP of BevAl Scott Scanlon wrote.
Beverage-alcohol’s off-premise declines eased a bit in the one-week period ending October 19, buoyed by the beer category’s growth brands, according to the latest weekly report from market research firm Circana.
Bev-alc remained in the red in the latest week (data ending October 12) with dollar sales down 3.8% year-over-year (YoY) and 1% week-over-week (WoW) in Circana-tracked off-premise channels, according to the latest weekly report from the market research firm’s EVP of BevAl, Scott Scanlon.
Bev-alc off-premise sales were up slightly week-over-week (WoW) in the latest report from market research firm Circana. However, those gains were unable to stop an acceleration in year-over-year (YoY) declines, as even the “patches of green shoots” previously seen in the industry “have burnt up in the sea of red this week across all categories,” according to Circana EVP of BevAl, Scott Scanlon.
