Fast-growing whiskey company Uncle Nearest has launched a unique trade mentorship program, leveraging a brand advocacy strategy its creator said is centered on investing in bartenders and building long-term relationships.
Ever since Diageo’s acquisition of Casamigos made George Clooney an overnight billionaire, there’s been a race to the shelf from celebrity-backed brands. But with the wider spirits downturn, how have these business models evolved and where do they have an edge, if at all?
Uncle Nearest, the country’s largest Black-owned distillery, is widening its reach across spirit categories in announcing a deal to acquire Square One Organic Spirits, the company announced today.
Beam Suntory is rebranding to Suntory Global Spirits, a move that both reflects back on the decade since the Japanese spirit giant acquired the maker of Jim Beam, as well as the company’s continued evolution into a global premium spirits and ready-to-drink competitor.
Surfside, a fast-growing line of canned iced tea and vodka cocktails, is getting the summer par-tea started with five new SKUs and a distribution expansion putting the brand in over 40 states, the company announced today.
America’s No. 1 cocktail is… still No. 1. The margarita retained a fifth of all cocktail sales on-premise in the last quarter of 2023.
U.S. government trying to limit your booze intake or access? The short answer is no. So why do we keep hearing rumblings about something called the ‘neo-prohibition’ movement?
Spirits sales in the U.S. were flat in 2023, but maintained a very slight revenue lead over beer for the second year in a row, according to the Distilled Spirits Council of the United States (DISCUS) in its annual economic briefing today.
U.S. craft spirits topped $7.9 billion in sales in 2022, growing 5.3% in value and 6.1% in volume, but slowed considerably from the year prior, according to a new report.
After nearly nine months of an ugly public legal battle, Sean “Diddy” Combs and Diageo have settled disputes over allegations from the music mogul that the brands he collaborated with Diageo on— Cîroc Vodka and DeLeon Tequila— received worse treatment because of his race.
We checked in with a data analyst, consultant and major retailer buyer on the drivers they are watching in 2024, including what investors will be looking for, where there might be white space in hot categories, and how retailers are making buying decisions.
From the continued rise of the espresso martini to savory cocktails, 2023 was a year of bold flavors at the bar, so what’s in store for 2024? We polled experts in spirits, flavor innovation and mocktails about what trends are on tap for cocktails and ready-to-drink versions.
After a category-wide downturn this year, one global spirits company is championing its portfolio of ready-to-drink cocktails as the silver lining of 2023.
Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.
