Sierra Nevada

A former spirits executive will be the next president and CEO of Sierra Nevada Brewing Company.

Sierra Nevada Brewing Company chief commercial officer Joe Whitney will retire, effective January 5, 2024, according to a message shared by Ken Grossman late Friday.

Sierra Nevada leadership shared highlights of its year so far, revealed its sales and marketing strategy for 2024 and provided an update on its Can Do Innovation Center during last week’s meeting with wholesalers.

Sierra Nevada shared its 2024 brand plans today with wholesalers. The slate of new products will include new hazy and imperial IPAs, non-alcoholic beers and hop waters, and offerings for day drinking occasions.

Sierra Nevada Brewing Co. has made a minority investment in Riot Energy, a Venice, California-based energy drink company. The California brewery will “initially serve as an investor,” but will “eventually produce and package Riot Energy products” once its CanDo Innovation Center is up and running.

Even with up to 500,000 barrels of beyond beer capacity coming online next year, Sierra Nevada’s priorities heading into 2023 are continuing to fuel the growth of Hazy Little Thing and strengthening the iconic Pale Ale brand, company leaders recently shared with Brewbound.

In an effort “to further align” its distribution relationships in California, Sierra Nevada terminated three wholesalers yesterday: Antioch-based Markstein Sales Co., Imperial-based Alford Distributing and Milpitas-based Bottomley Distributing Co.

One of the nation’s largest craft breweries is dipping its toe into the non-alcoholic beverage space. Sierra Nevada Brewing Company has launched its first non-alcoholic product, Hop Splash, a sparkling water infused with Citra and Amarillo hops.

Sierra Nevada Brewing company has hired Ellie Preslar as its new vice president of sales.