RTD

After carving out early momentum in New Jersey, food and beverage serial entrepreneur Jason Cohen is taking his vodka-based ready-to-drink beverage, Spiked Ade, to more markets. 

Suntory Global spirits has appointed Davin Nugent, a former Anheuser-Busch InBev and Mark Anthony Brands executive, as president of global ready-to-drink (RTD).

Dollar sales growth from several key decades-old brands buoyed the beer category in 2025, according to the latest monthly report from Bump Williams Consulting (BWC).

Editor’s Note: The below news items were initially reported in the Brewbound Insider Newsletter December 22-26. Not an Insider? Become one today to get earlier access to what’s going on in the industry. CGA: 40% Consumers Plan to Take Part in Dry January; Half of Gen Z to Participate Two-in-five consumers plan to take part… Read more »

The Clean Alcohol Collective (CAC), co-founded by Meredith Mills-Merritt, founder of ready-to-drink (RTD) brand The Original Southside, and Conor Begley, co-founder of Father’s Brewing, launched this month as a coalition of alcohol brands offering greater ingredient transparency and shared formulation standards.

This year was not an easy one for entrepreneurs in bev-alc or adult alternatives. Consumers and investors are adjusting their relationships with alcohol, and still doubtful of the emerging adult non-alc industry. But the smartest beverage founders are meeting those challenges by digging deeper into their relationships with the industry, the environment and their communities…. Read more »

Anheuser-Busch InBev (A-B) will acquire a majority stake in party punch maker BeatBox for approximately $490 million, the company announced today.

The inspiration for Shake Up Cocktails didn’t come from a bar or a boardroom …  it struck at a Midwest state fair.

BeatBox, the cross-category party punch producer, is reportedly discussing a potential acquisition with Anheuser-Busch InBev (A-B), according to a story by the Wall Street Journal. Citing unnamed “people familiar with the matter,” the WSJ estimated the deal at $700 million, but couched that negotiations could “fall apart.”

In this episode of the Brewbound Podcast, Mark Anthony Brands president David Barnett details how the bev-alc company is “doing better than most” in today’s challenged marketplace. He spoke about the company’s highlights with Brewbound editor Justin Kendall, in a conversation recorded at the National Beer Wholesalers Association’s (NBWA’s) Annual Convention in Las Vegas.

Halloween is officially logged in bev-alc scan data and there’s no reason to be afraid, Circana EVP of BevAl Scott Scanlon wrote. During the week ending November 2, total beverage-alcohol dollar sales declined 2.3% year-over-year (YoY), but increased 4% week-over-week (WoW).

Ready-to-drink (RTD) cocktails are now a regular part of drinkers’ routines, with consumption frequency picking up and stealing the most share from beer, especially in the summer.

A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.

Anheuser-Busch InBev’s (A-B) business continues to be primarily driven by its core traditional beer brands, but the company believes it can also be a leader in non-alcoholic (NA) and beyond beer, CEO Michel Doukeris shared Thursday during the company’s Q3 earnings call with investors and analysts.