RTD

Mayflower Brewing (Plymouth, Massachusetts) will shutter its production facility and consolidate operations at sibling brewery Cape Cod Beer (Hyannis, Massachusetts), the Plymouth Independent reported.

Stateside Brands’ Super Lyte is on pace to quadruple the first-year sales of the previous top spirits-based, ready-to-drink (RTD) launch.

A federal judge dismissed the last of Patco Brands’ counterclaims against BuzzBallz, ending a three-year fight between two rival orb-shaped, ready-to-drink (RTD) brands.

The hard tea legal battle between one of the fastest-growing bev-alc brands and the world’s largest beer manufacturer has come to an end.

In a fireside chat during the Barclays Global Consumer Staples Conference, Boston Beer Company founder and CEO Jim Koch discussed the company’s innovation strategy, its new method for measuring advertising ROI and why its new LYTT RTD is a pre-gaming champion.

U.K. brand MOTH is seizing on demand for the only bev-alc category still growing: premium, ready-to-drink cocktails.

Liquid Death founder Mike Cessario is partnering with Sazerac to launch Mr. Fancy, a new RTD canned sparkling wine.

The spiked sports drink gold rush is on, but two players have already established themselves at the top of the burgeoning “vodka + ade” drink segment. Following the success of Surfside Iced Tea + Vodka, Stateside has another hit in its portfolio with the addition of Super Lyte, which launched earlier this year.

Several members of The Finnish Long Drink’s sales force have announced the elimination of their roles in the wake of the ready-to-drink cocktail’s (RTD) acquisition by Mark Anthony Brands earlier this year.

Pernod Ricard closed a rough fiscal 2026 with organic net sales down nearly 4% globally and 14% in the U.S., but CEO Alexandre Ricard used the company’s full-year results call to highlight where the French spirits giant is seeking growth, including ready-to-drink (RTD) cocktails.

Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers.

As it bolsters its core seasonal craft beer lineup with occasion-driven variety packs, 38-year-old Great Lakes Brewing Company (GLBC) also has several irons in the beyond-beer fire. Earlier this month, Great Lakes announced the launch of aSplash, a ready-to-drink (RTD) canned cocktail produced in collaboration with Columbus, Ohio-based Watershed Distillery, the Buckeye State’s largest craft spirits producer.

RTD brands are doing disproportionate work in bev-alc innovation – and the brands investing in innovation are twice as likely to grow their overall business, according to a new NIQ report.

Mission Craft Cocktails’ Pickle-Rita, a gag that was supposed to die on April Fools’ Day, is headed to grocery stores in September.