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Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Fall’s ready-to-drink (RTD) releases push ABV higher and lean into the season. Cocktails from Absolut and Carbliss amp up the buzz, while pumpkin spiced drinks, chocolate martinis and Cosmo riffs land ahead of the holidays.
Three of Boston Beer Company’s 2026 test products are getting a full backing of support in 2027, as the company attempts to use its industry relationships and large sales teams to strongarm Boston Beer into today’s hottest bev-alc segments.
Whole Foods Market is back with its annual look at expected trends for the year ahead, and while the grocer focuses mainly on food, there are some signals of where beverage could be heading next.
Two Robbers Spirits Co.’s partnership with the Philadelphia Eagles is helping the 7-year-old company fly. On the latest edition of the Brewbound Podcast, Two Robbers founders Vivek and Vikram Nayar share how partnerships with Philadelphia pro sports teams have helped raise their local profile and increase rate of sale in off-premise retailers.
Check out news items initially reported in the Brewbound Insider Newsletter October 8-9, including headlines from SpikedAde, Hardywood Park, Starr Hill and Athletic.
Constellation Brands is charging into the back half of its 2027 fiscal year (FY27) with renewed positivity, as well as a new surging brand in its portfolio.
With functional beverages driving purchases in the adult non-alcoholic (ANA) alternatives set, NKD Distillery is heeding the call with its first ready-to-drink (RTD) line infused with kanna.
Stateside Brands’ Super Lyte is on pace to quadruple the first-year sales of the previous top spirits-based, ready-to-drink (RTD) launch.
Tröegs Independent Brewing (Hershey, Pennsylvania) has extended its push into the world of distilling with its first bottled spirits releases.
U.K. brand MOTH is seizing on demand for the only bev-alc category still growing: premium, ready-to-drink cocktails.
Liquid Death founder Mike Cessario is partnering with Sazerac to launch Mr. Fancy, a new RTD canned sparkling wine.
The spiked sports drink gold rush is on, but two players have already established themselves at the top of the burgeoning “vodka + ade” drink segment. Following the success of Surfside Iced Tea + Vodka, Stateside has another hit in its portfolio with the addition of Super Lyte, which launched earlier this year.
August’s ready-to-drink releases include a Bay Area canned cocktail brand suiting up with the 49ers and a top sparkling wine brand making its RTD debut, plus several fall-themed cocktails and one controversial breakfast-flavored libation. Here’s what’s new on shelf.
Several members of The Finnish Long Drink’s sales force have announced the elimination of their roles in the wake of the ready-to-drink cocktail’s (RTD) acquisition by Mark Anthony Brands earlier this year.
