Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Blake’s Beverage Co. is looking to be a leader in not just hard cider, but all “fruit-forward fourth category innovation,” founder and CEO Andrew Blake told Brewbound.
The California Craft Brewers Association (CCBA) has sponsored two bills this legislative session: one that would allow members to produce cider and perry with existing licenses, and another that would restore transparency in beer production data reporting.
Virginia brewers are one signature away from being able to self-distribute their beer in state. The Beer Industry Limited Distribution Act (House Bill 2258) passed the state Senate last week and has been sent to Gov. Glenn Youngkin’s desk. It would allow breweries to self-distribute up to 500 barrels annually.
When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.
Legislative efforts to change how spirits-based ready-to-drink (RTD) beverages are categorized gathered momentum this week, as lawmakers in Texas introduced a new bill that would give greater market access to packaged spirits-based cocktails under 17% ABV, allowing them to be sold in grocery and convenience stores, while a Washington State Senate committee passed a bill to adjust how the products are taxed.
California lawmakers have introduced a bill that would allow wine and beer retailers to sell spirits-based, ready-to-drink (RTD) beverages that are lower than 10% ABV and in containers no larger than 16 oz.
Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.
Ready-to-drink cocktails (RTDs), non-alcoholic (NA) adult beverages and lager are expected to grow on Drizly in 2023, according to the alcohol e-commerce platform’s 2023 BevAlc Trend Report.
A judge has denied Anheuser-Busch InBev subsidiary Grupo Modelo’s bid for partial summary judgment in its trademark infringement lawsuit against Constellation Brands for the company’s use of the Corona trademark for hard seltzer.
With his latest beverage alcohol play, sports business analyst and CPG investor Darren Rovell is feeling the heat – and he’s excited for it.
As products made through its beverage-alcohol licensing partnerships gain steam at retail, Coca-Cola has agreed to share profits from those brand extensions with U.S. bottlers, Beverage Digest reported.
In two years, Loverboy has expanded distribution of its hard teas from four states to 44, partially initiated by retail partnerships with Total Wine and Kroger. To support the rapid expansion, the company is focused on “trying to grow into [its] own shoes” in 2023, founder and CEO Kyle Cooke told Brewbound.
Draft sales on the night before Thanksgiving declined -17.1% compared to the same day in 2021, on-premise data firm BeerBoard reported. Drizly reported that ready-to-drink canned cocktails increased sales nearly +40% on the e-commerce alcohol delivery platform this Thanksgiving weekend compared to the holiday in 2021.
San Francisco-based Cellarmaker Brewing Company has acquired The Rare Barrel and its facility in Berkeley, California. Two days before the 2022 FIFA World Cup is scheduled to kick off in Qatar, the country has said it will not allow beer sales at the event, walking back previous expectations, The New York Times reported.
Ahead of last week’s midterm elections, the Brewers Association’s (BA) federal and government affairs teams shared the trade group’s 2023 legislative priorities during a “Collab Hour” webinar.
