On-Premise and At-The-Brewery Trends

Read the latest beer industry news relating to brewery operations, taproom updates, openings, and closings. Stay up-to-date on new beer ventures and taproom openings and learn about the challenges leading to shutdowns.

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Featured On-Premise and At-The-Brewery Trends Content

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.

NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?

NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?

Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.

Additional Content

BeerBoard: Draft Sales +21% During NFL Opening Weekend

BeerBoard: Draft Sales +21% During NFL Opening Weekend

Football is back and so are draft sales, according to on-premise data firm BeerBoard. Draft beer consumption nationwide increased +21% during the NFL’s opening weekend (Thursday, September 8-Sunday, September 11), compared to the same period in 2021.

TRU Colors, Molson Coors-Backed Brewery with Mission to End Gang Violence, to Close

TRU Colors, Molson Coors-Backed Brewery with Mission to End Gang Violence, to Close

TRU Colors, the craft brewery that aimed to end street violence by employing rival gang members, will cease operations on Friday, September 9. In a lengthy Facebook post, founder and CEO George Taylor II outlined the Wilmington, North Carolina-based brewery’s struggles, which have included violence and quality control issues that led to a delayed first commercial batch.

Mikkeller to Shutter San Diego Brewery, Return to Contract Brewing for US Market

Mikkeller to Shutter San Diego Brewery, Return to Contract Brewing for US Market

Copenhagen-based Mikkeller is shutting down its brewery in the Miramar neighborhood of San Diego, effective immediately, and will begin contract brewing its offerings with San Diego’s AleSmith Brewing Co., the company announced. The Miramar taproom will remain open through the end of September.