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On-Premise and At-The-Brewery Trends
Read the latest beer industry news relating to brewery operations, taproom updates, openings, and closings. Stay up-to-date on new beer ventures and taproom openings and learn about the challenges leading to shutdowns.
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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
Westbrook, Maine-based Mast Landing Brewing Co. will open a new tasting room in South Portland by the end of the year, the company announced last week.
Despite inflationary pressures, more than three-quarters of consumers (76%) are still visiting bars and restaurants more than or as often as usual, according to market research firm CGA.
On-premise sales over Labor Day weekend received “an uplift in velocity” on Sunday (+16%) and Monday (+54%) compared to the previous week, NielsenIQ’s on-premise tracking arm, CGA, reported today.
A little more than two years after announcing it would open, Boston Beer’s Dogfish Head taproom in Miami will shut its doors on November 5 due to “marketplace factors beyond our control,” according to an internal memo.
Football is back and so are draft sales, according to on-premise data firm BeerBoard. Draft beer consumption nationwide increased +21% during the NFL’s opening weekend (Thursday, September 8-Sunday, September 11), compared to the same period in 2021.
Allagash Brewing Company has agreed to purchase a 7-acre plot of land in Scarborough, Maine which will house a new tasting room, opening in 2024, the brewery announced today.
TRU Colors, the craft brewery that aimed to end street violence by employing rival gang members, will cease operations on Friday, September 9. In a lengthy Facebook post, founder and CEO George Taylor II outlined the Wilmington, North Carolina-based brewery’s struggles, which have included violence and quality control issues that led to a delayed first commercial batch.
Happy hour is more popular than ever, according to data from beer-centric social media platform Untappd, which shows late afternoon and early evening check-ins have stolen share from nighttime drinking.
Beer Kulture, Brave Noise, and Women of Bevolution have launched a grant program aimed at helping underserved groups launch businesses in the craft beverage industry.
Iowa’s Big Grove Brewery opened a massive brewery and restaurant on the edge of downtown Des Moines in late July as part of an effort to establish a foothold for the brand in the middle of its home state.
The on-premise channel is expected to see an “uplift” in velocity over Labor Day weekend this year, as on-premise trends continue to follow 2021 patterns, NielsenIQ-owned market research firm CGA reported.
Copenhagen-based Mikkeller is shutting down its brewery in the Miramar neighborhood of San Diego, effective immediately, and will begin contract brewing its offerings with San Diego’s AleSmith Brewing Co., the company announced. The Miramar taproom will remain open through the end of September.