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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
All three bev-alc categories recorded double-digit on-premise sales increases on Mother’s Day compared to the average Sunday in 2024, according to NIQ-owned on-premise data firm CGA.
Draft beer recorded gains in both volume (+12%) and dollar sales (+32%) year-over-year (YoY) during Memorial Day weekend, on-premise data firm BeerBoard reported.
Brewbound continues to dive into 2023 craft beer production trends from the Brewers Association’s (BA) May/June issue of New Brewer Magazine. Brewbound previously covered top 50 craft, regionals beyond the top 50 and big beer craft. Now, a look at some of the trends in craft’s smaller subsets – taprooms, microbreweries and brewpubs:
Sapporo-Stone Brewing Co. unveiled a $60 million expansion plan yesterday that will double the company’s annual capacity to about 700,000 barrels.
A majority of consumers plan to celebrate Mother’s Day outside of bars and restaurants, according to the latest impact report from CGA, a NIQ-powered on-premise market research firm.
Placentia, California-based The Bruery plans to open an outpost later this year in Meridian, Idaho, CEO Barry Holmes shared. The Idaho tasting room is expected to open by fall 2024.
Beer sales at bars and restaurants have declined in both dollar sales (-0.7%) and volume (-5.7%) in the 12-month period through the end of January, according to NIQ’s on-premise data firm CGA.
Draft beer volume declined -20% during St. Patrick’s Day weekend, due in part to this year’s misalignment of the drinking-centric holiday and March Madness, according to on-premise data firm BeerBoard.
A bipartisan bill is reigniting the fight to give a tax dedication to bars and restaurants with draft beer systems.
On-premise sales velocity on Super Bowl Sunday (February 11) was down -19% versus an average Sunday this year, and -4% versus 2023, according to CGA, NIQ’s on-premise market research arm.
Anheuser-Busch InBev’s (A-B) Bud Light was dethroned by Michelob Ultra as the country’s best-selling draft beer on Super Bowl Sunday as drinkers watched the Kansas City Chiefs defeat the San Francisco 49ers in overtime, according to on-premise data firm BeerBoard.
New Belgium shuttered its San Francisco taproom today, after nearly three years in business, the company announced.
Consumers poured themselves more than 126.9 million oz. of beer, wine, ready-to-drink (RTD) cocktails and more from PourMyBeer self-serve walls in 2023, according to the beverage technology company’s latest impact report.
New Jersey Gov. Phil Murphy signed into law a bill that will ease strict restrictions on the way craft breweries in the state can operate their taprooms.
