PourMyBeer: 2.6M Consumers Used Self-Pour Tech in 2023; Michelob Ultra Most Popular Beverage

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Consumers poured themselves more than 126.9 million oz. of beer, wine, ready-to-drink (RTD) cocktails and more from PourMyBeer self-serve walls in 2023, according to the beverage technology company’s latest impact report.

PourMyBeer operated more than 12,600 self-serve tap handles in 43 states and 29 countries in 2023, an increase of +13.5% tap handles year-over-year (YoY). More than 2.6 million consumers were served (+2.4% YoY), generating $59.73 billion in revenue for participating operators (+18.6% YoY).

Bars, restaurants and taprooms were the most popular venues to operate PourMyBeer tap walls (357), followed by hotels and resorts (54), venues and parks (54), breweries and wineries (22), golf courses (21), multi-family buildings (15), military bases (9) and food service and food halls (8).

Beer was the most popular drink poured (107.88 million oz.), followed by wine (8.88 million oz.), RTD cocktails (6.35 million oz.) and hard cider/hard seltzer (3.81 million oz.). An average of 48 oz. were poured per consumer per visit (+41% YoY), with an average bill total of $22.51 (+24% YoY).

The top 10 products poured in 2023 include:

  • Anheuser-Busch InBev’s (A-B) Michelob Ultra (approx. 2.38 million oz. poured);
  • Molson Coors’ Coors Light (1.93 million oz.);
  • Molson Coors’ Miller Lite (1.1 million oz.);
  • A-B’s Busch Light (834,000 oz.);
  • Molson Coors’ Coors Banquet (792,000 oz.);
  • A-B’s Bud Light (736,000 oz.);
  • A-B-owned Golden Road’s Mango Cart (614,000 oz.);
  • RTD Margarita (555,000 oz);
  • Constellation Brands’ Modelo Especial (522,000 oz.);
  • And A-B’s Kona Big Wave (465,000 oz.).

If including only beer products, A-B’s Stella Artois would take the No. 10 spot, with 458,000 oz. poured.

It should be noted that PourMyBeer does not specify brands for wine or RTD cocktails.

When including only beer products, a majority of craft brands made the top 25 list:

  • No. 11 Molson Coors-owned Blue Moon Belgian White;
  • No. 13 Colorado-based New Terrain Brewing’s Golden Haze IPA;
  • No. 14 Kentucky-based Lexington Brewing & Distilling’s Kentucky Vanilla Barrel Cream Ale;
  • No. 15 Colorado-based Holidaily’s Favorite Blonde;
  • No. 16 Molson Coors-owned Leinenkugel’s Summer Shandy;
  • No. 18 Maine-based Allagash Brewing’s Allagash White;
  • No. 19 California-based Lost Coast Brewing’s Tangerine Wheat;
  • No. 20 California-based Sierra Nevada Brewing’s Hazy Little Thing IPA;
  • No. 21 Illinois-based Around the Bend Beer Co.’s Vera cream ale;
  • No. 22 Rhode Island-based Narragansett Brewing’s Narragansett Lager;
  • No. 23 Colorado-based Station 26 Brewing’s Juicy Banger IPA;
  • No. 24 Virginia-based COVA Brewing’s Aloha State of Mind gose;
  • No. 25 Illinois-based Burnt City Brewing’s Two Headed Boy Pilsner.

Sixteen products not categorized as beer by PourMyBeer made it onto the list of the top 100 beverages poured in 2023:

  • No. 13 Vintage Wine Estates-owned Ace Cider’s Pineapple hard cider (388,000 oz.);
  • No. 20 Boston Beer Company’s Truly Wild Berry hard seltzer (253,000 oz.);
  • No. 23 RTD Ruby Red Mule (227,000 oz.);
  • No. 25 Boston Beer’s Angry Orchard Crisp Apple (211,000 oz.);
  • No. 47 Ciderboys’ Strawberry Magic (134,000);
  • No. 48 RTD Sangria (134,000 oz.);
  • No. 51 Blake’s Triple Jam hard cider (132,000 oz.);
  • No. 52 Spicy Margarita (129,000 oz.);
  • No. 54 Boston Beer’s Twisted Tea Original (127,000 oz.);
  • No. 55 Savignon Blanc (127,000 oz.);
  • No. 57 RTD Moscow Mule (125,000 oz.);
  • No. 58 RTD Cranberry Mule (124,000 oz.);
  • No. 60 Ciderboys’ Peach County (119,000 oz.);
  • No. 67 Austin Eastciders’ Blood Orange (107,000 oz.);
  • No. 71 RTD Cantarito (102,000 oz.);
  • No. 82 Pinot Noir (90,000 oz.);
  • No. 83 Ace Cider’s Guava Cider (89,000 oz.);
  • No. 89 Sparkling White Wine (84,000 oz.);
  • No. 90 Rosé (84,000 oz.);
  • No. 99 Espresso Martini (77,000 oz.).

The top 10 most poured products of all time – since MyPourIt was founded in 2013 – include:

  • Michelob Ultra;
  • Coors Light;
  • Bud Light;
  • Miller LiteLight;
  • RTD Margarita;
  • Coors Banquet;
  • Modelo Especial;
  • Busch Light;
  • Mango Cart;
  • And Ace Pineapple Cider.

PourMyBeer is just one self-serve tap handle company operating in the U.S. iPourit – which served more than 55 million oz. of bev-alc products in 2022 – publishes its annual impact report further into the year.