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In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
The latest CGA by NIQ report captures a U.S. on-premise landscape in flux — one where value and versatility are driving growth, even as premium tiers feel the squeeze.
In this exclusive report curated for Brewbound Insiders, find out where drinkers are going, what they’re choosing, and how beer is holding its ground.
Adult non-alc (ANA) cocktails are gaining momentum in luxury hotels, with one major chain reporting a 32% sales increase over the past three years. But functional ingredients and education still create challenges.
Bars and restaurants saw a boost in sales this holiday season compared to 2024, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
Many bars and restaurants close their doors December 25, but the Christmas holiday still historically provides a boost for bev-alc sales in the on-premise, according to CGA, the on-premise arm of market research firm NIQ.
The on-premise has provided some bright spots for bev-alc in 2025, with consumers still willing to spend their dollars at bars and restaurants despite curtailing purchasing more drastically in the off-premise.
The back half of November delivered mixed performances for bars and restaurants, according to CGA, the on-premise-focused arm of market research firm NIQ.
Dedicated gluten-free beer maker Ghostfish Brewing has purchased the brewing assets of the former Pike Brewing production facility in Seattle, acquiring the lease for the 26,000 sq. ft. space from Fremont Brewing.
Both draft (-10%) and packaged beverage-alcohol (-14.9%) suffered double-digit volume declines in the on-premise on the night before Thanksgiving, according to market research firm BeerBoard.
Five Boroughs Brewing will shutter its taproom in Brooklyn’s Sunset Park neighborhood next month, parent company Barrel One Collective announced Monday. The company cited the brewery’s lease ending as the reason for the closure and emphasized that a search for a new home is underway.
A new report from market research firm CGA is further proof that while beer is seeing red in off-premise scans, the category can find growth opportunities in on-premise retailers.
Allagash Brewing founder Rob Tod admits that craft beer is in a rocky period, but tackling headwinds is something he’s done before, he shared Monday during a virtual press briefing hosted by Portland, Maine-based craft brewery.
Heineken will have some extra marketing budget as its Champions League sponsorship winds down, and it appears that a decent chunk of that money is going to expanding the Dutch brewer’s presence with Formula 1 (F1).
Consumers’ on-premise spending may be strong, but volumes of draft beer and packaged goods declined at bars and restaurants during Q3, according to on-premise insights firm BeerBoard. Draft beer volume declined 1.8% between July 1 and September 30 year-over-year (YoY). Cans and bottles fared even worse, dropping 5.1% compared to Q3 2024.
The owners of Cricket Hill (Fairfield, New Jersey) have listed the brewery for sale as they prepare to retire. At 24 years old, Cricket Hill is one of the Garden State’s oldest craft breweries. Ballast Point (San Diego, California) plans to lay off 37 employees effective December 15, according to a pair of Worker Adjustment and Retraining Notification (WARN) Act notices in California filed on October 8.
Consumers wallets are feeling the strain, but it’s not stopping them from spending in on-premise retailers, National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones shared during a webinar Thursday.
