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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Sierra Nevada shared its 2024 brand plans today with wholesalers. The slate of new products will include new hazy and imperial IPAs, non-alcoholic beers and hop waters, and offerings for day drinking occasions.
Boston Beer is “cranking up the dial on ABV” with its newest offering: Twisted Tea Extreme.
Monster’s foray into beverage-alcohol is expanding, as the energy drink maker plans to leverage its early success in FMBs with the launch of Nasty Beast hard iced tea, company leaders shared during the company’s annual shareholder meeting. Monster joins another non-alcoholic beverage juggernaut, AriZona, in launching a hard tea
As the summer selling season takes hold, Dogfish Head is releasing a trio of offerings in its strongest markets, including one that will stick around year-round. Co-founder Sam Calagione shared details of Dogfish Head’s solo releases with Brewbound, joined by Talea Beer Co. founders LeAnn Darland and Tara Hankinson to discuss the second year of the trio’s ongoing bodega-inspired collaboration.
Cue DJ Khaled’s “another one.”
The trend of craft breweries extending their flagship beers continues. The latest is Monster-owned CANarchy’s Oskar Blues Brewery, which has extended its Dale’s Pale Ale.
Name, image and likeness (NIL) is bleeding over into the craft brewing industry. Two craft breweries announced partnerships with collectives to support student athletes in their respective states. Des Moines’ Exile Brewing Company is partnering with the University of Iowa’s Swarm Collective to launch Swarm Golden Ale, with 20% of revenue from the beer benefiting the 501(c)3 non-profit corporation. Meanwhile, Cincinnati’s Rhinegeist Brewery is partnering with the University of Cincinnati’s collective, Cincy Reigns, on the release of Cincy Light.
Beachwood drops an all-new packaged specialty beer for their May monthly beer release, Eyes to the Sky.
From the land of Cran-Grape comes… Cran-Vodka? Absolut and Ocean Spray are teaming up to launch Vodka-Cranberry Range, a ready-to-drink (RTD) line coming early 2024, a press release announced today.
San Juan Seltzer is betting on a new line of imperial hard seltzers called Doubles being “a game changer” for the nearly 5-year-old company, CEO and president Ron Lloyd told Brewbound.
Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.
Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.
Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.
Good times are soon to be in session with the debut of a great tasting and supremely drinkable new brew. Heineken® Silver is hitting shelves nationwide as a crisp and refreshing, lower-carb, lower-cal addition to Heineken’s iconic lineup.
Molson Coors Beverage Company’s previously teased spirits-based Topo Chico offering is now a reality.
