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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Red Tree Beverages, Coca-Cola’s “firewalled, wholly owned” subsidiary to explore beverage-alcohol, has no intention of getting into the distribution business, Red Tree president Jenny Dowdy said yesterday during Beer Marketer’s Insights fall seminar.
Constellation Brands has launched Shyft, “a new flavor changing” flavored malt beverage (FMB), in three markets as part of a newly created “emerging brands group” aimed at creating new-to-world brands with “a more focused but longer testing approach,” CEO Bill Newlands announced during the company’s “Investor Day” on Thursday.
A frequent haunt of late for Guy Fieri’s red convertible isn’t a diner, a drive-in, or a dive, but rather Stratford, Connecticut-based Two Roads Brewing.
How do marketing directors from Sierra Nevada, Firestone Walker and Constellation Brands guide and build on popular brand families such as Little Things, 805 and Modelo? Leaders from three of those brands will share their strategies for steering those franchises and adding onto those brand families.
Featuring: Bill Shufelt, Co-Founder and CEO, Athletic Brewing Company Colleen Quinn, CEO, Greater Good Imperial Brewing Company Sam Calagione, Co-Founder, Dogfish Head
Happy Thursday! No, we haven’t mixed our days up. Happy Thursday is a new spiked refresher from Molson Coors, announced today.
Non-alcoholic offerings and variety packs were common threads in the 2024 brand plans across the Duvel USA family, which the company’s leadership presented to wholesalers via livestream Thursday. In a very meta pre-recorded video, EVP of sales and marketing Bobby Dykstra hosted a TV watch party for Duvel USA’s leadership team, which consisted of brand… Read more »
Nashville-based craft brewery Tennessee Brew Works, Chicago-based Turner Häus Brewery, and Shelbyville-based Uncle Nearest Premium Whiskey are joining forces for a remarkable event that celebrates community, unity, and cultural advancement in the craft beer industry.
Yakima Chief Hops, the industry leader in hop quality, and Dorchester Brewing Company have just released a new collaboration beer.
Tröegs Independent Brewery is welcoming back the fall season with the return of Master of Pumpkins.
Revolution Brewing is getting into the non-alcoholic (NA) beverage game. The Chicago-based craft brewery has launched Super-Zero sparkling hop water, its first NA offering.
Allagash Brewing Company is introducing its first true rotating seasonal beer lineup in 2024 with the House series, the company announced today.
Bell’s Brewery fans across the country can now stay in the Oberon spirit through the colder months, with Oberon Eclipse, a nationally distributed fall and winter seasonal.
Russian River’s STS Pils and Velvet Glow Helles lager will be available in stores in 12 oz. can 6-packs for the first time, starting this fall.
